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Unlocking The Next Big Thing A Strategic Approach

Learn how to unlock the next big idea for your business by leveraging the underutilized assets and competencies of your organization. This strategic approach involves a systematic process of gathering key insights and ideas, organizing data and opportunities, and balancing creativity with analysis to develop a well-grounded and executable strategy.

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Unlocking The Next Big Thing A Strategic Approach

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  1. Unlocking The Next Big ThingA Strategic Approach Presented by German Burtscher Michael Kuehner

  2. The process of executing the day-to-day challenges of operating a business often create the barriers to identify the Next Big Thing. Insights & Challenges • Companies have many ideas and insights locked up in their employees • Operational excellence often imprisons The Next Best Thing • The Next Big Thing is rarely bleeding edge or an epiphany • The Next Big Thing is often built from underutilized assets and competencies of an organization but applied in a fresh way.

  3. Cognition Strategy A systematic and logical process of unlocking key insights and ideas yields the building blocks for The Next Big Thing • Utilizing The Ideation Framework to collect Data- Break the Mold • Source secondary data – build object support • Benchmarking is key input • Strategy Formulation Process – Organizing data and ideas with the Company Teams at the Center

  4. Organizing data, current ideas and new opportunities using fresh views of existing information and markets The Ideation Framework Organizing Views Qualifying Views“Landscapes” Opty. #2 Opty. #3 Opty. #1 • Distribution • Markets • Brand • Product • Technology • Manufacturing • Alliances Opty. #1 • Competition • Consumer • Technology • Pain Opty. #7 Opty. #5 Opty. #6 Opty. #4 Opty. #8 Opty. #11 Opty. #9 Opty. #10

  5. Data Analysis & Category Development Balancing the creative and analytical elements of the process are essential to developing a well-grounded, executable strategy. An Approach Port Data and Interview Results into Framework Individual Interviews by Category Create Rough Business Case for rest Disqualify 25% Opportunities Group Sessions • Understand all issue points • Define Opportunity Categories • Unlock Ideas as a group • Identify institutional hurdles • “Build” natural groups across disciplines and departments • Establish project charter • Corporate strategy • Competencies • Business model • Products & Services • Customer penetration, retention, and acquisition • Present problem • Ideate on 1-on-1 basis • Use current research for questions • Each to identify opportunities • Source objections • Get them to tell us and talk • Use unique CP approach • Different views • Break out additional data in support • Identify and describe challenges • Use latest IP analysis and visualization technology • Use economic and technology landscape to qualify Analytics, Tools & Methodologies

  6. Exploring The Next Big Idea is an investment in the long-term success of your business. Examples

  7. Cognition Partners LLC 11661 SE 1st Street Suite 200 Bellevue, WA 98005 425.451.7900 www.cognitionpartners.com

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