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ASEC Outreach Efforts 2009 Lessons Learned and Challenges for 2010

ASEC Outreach Efforts 2009 Lessons Learned and Challenges for 2010. Presentation for the ASEC Policy Board October, 20, 2009 Ken McDonnell, Program Director. Goals and Events Attended. The goals of this effort are:

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ASEC Outreach Efforts 2009 Lessons Learned and Challenges for 2010

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  1. ASEC Outreach Efforts 2009Lessons Learned and Challenges for 2010 • Presentation for the ASEC Policy Board • October, 20, 2009 • Ken McDonnell, Program Director

  2. Goals and Events Attended • The goals of this effort are: • To put financial education materials into the hands of people who would benefit from this information by going to where people congregate. • To promote financial literacy information produced by ASEC and the partners within the Coalition. • Handed out approximately 2,000 packets • Events attended: • Alexandria Red Cross Waterfront Festival • Safeway Barbeque Cook-off, District of Columbia • Fauquier County Fair, Virginia • “Surviving the Recession” Town Hall Event, Arundel Mills Mall, MD • Prince Georges County Fair, MD • Adams Morgan Day, District of Columbia • Master Your Money Day, Silver Spring, MD

  3. Use of Packets Beyond Our Outreach • We have received requests for packets of financial literacy information. • World@Work (50 packets) • Jump $tart Coalition (30 packets) • Wealthy Lifestyle Radio, WEAA 88.9 FM (50 packets) • We created a blog page of each event we attended and an on-line listing of the materials we have used. • Blog page http://www.choosetosave.org/about/dis_outreach.cfm • Listing of on-line materials • English http://www.choosetosave.org/about/dis_resourceseng.cfm • Spanish http://www.choosetosave.org/about/dis_resourcesspan.cfm

  4. Lessons Learned: Attention Getters • Picture of AICPA’s Benjamin Bankes turned out to be an attention getter. • Children • Older women

  5. Lessons Learned: Individuals’ Stories • Many people want to share their story, ask questions, or simply vent • Ability to share issue-specific information to these individuals

  6. Lessons Learned: Financial Literacy Practitioners • During this effort we met many individuals who are engaged in promoting financial education.

  7. Lessons Learned: Demographics Served • Most receptive audience: women • Specific questions • Many middle age women picked up extra information for their young adult children who need to learn more about the savings message

  8. Lessons Learned: Demographics Served • Events would attract a demographic • Adams Morgan Day -- Hispanics • Safeway Barbeque Cook-off – African American • Fauquier County, VA -- Rural

  9. Lessons Learned: Staffing from ASEC Partners • Individuals from ASEC Partner organizations stopped by the table and helped out staffing at some events. • We encourage any individuals from ASEC Partner organizations who would like to get involved to contact us.

  10. Challenges • Lack of Follow-up • While we are able to speak with individuals, address their questions, we do not know if any action was taken • How can we do follow-up? • Self-Selecting • Recognize that only individuals who are already motivated come to the table • How do we reach those individuals who are not motivated?

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