1 / 8

Cornell University& the 2011 death of George Desdunes

http://awakeningcalendar.wordpress.com/2010/01/25/techniques-of-hope-conference-cornell-university-march-26-2010/. Cornell University& the 2011 death of George Desdunes. Monet Fraser PR Research & Strategies, Florida A&M University March 27, 2012.

navid
Download Presentation

Cornell University& the 2011 death of George Desdunes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. http://awakeningcalendar.wordpress.com/2010/01/25/techniques-of-hope-conference-cornell-university-march-26-2010/http://awakeningcalendar.wordpress.com/2010/01/25/techniques-of-hope-conference-cornell-university-march-26-2010/ Cornell University& the 2011 death of George Desdunes Monet Fraser PR Research & Strategies, Florida A&M University March 27, 2012 (http://www.ivygateblog.com/2011/06/cornell-sae-sued-for-25m-over-death-of-brother/)

  2. The Event: Feb. 25, 2011 • George Desdunes, a member of Sigma Alpha Epsilon dies during an act of pledging. • He was kidnapped by fraternity pledges and dies. (http://abcnews.go.com/US/cornell-hazing-victims-family-files-25-million-lawsuit/story?id=13948311#.T3EpfmE2-uI)

  3. Backstory • Desdunes was a member of the Sigma Alpha Epsilon and the pledges kidnapped him that morning. • He was bound with zip ties and duct tape. • The pledges planned it as punishment for him and another frat member http://www.thegrio.com/news/suit-filed-against-fraternity-in-ny-hazing-death-1.php

  4. Back Story Continued • He was forced to drink until he passed out. • His blood alcohol level was .35, the legal level in NY is .08. • He was transported to the hospital where he was then pronounced dead. http://www.huffingtonpost.com/2011/02/28/george-desdunes-dead_n_829125.html

  5. Media Highlights • Feb. 25: Dean of Students Kent Hubble issued a statement on the school website. • Feb 27: President Skorton releases a message of condolences. • March 1: Interim suspension of Sigma Alpha Epsilon for the next five years. • March 2: Memorial Service. http://www.ivygateblog.com/2011/08/cornell-president-pens-nytimes-op-ed-a-pledge-to-end-fraternity-hazing/

  6. May 5: three former pledges are charged with first degree hazing and unlawfully dealing with a child. • June 28: Desdunes’s Mother files a $25 Million lawsuit. • Aug. 23: President Skorton writes an Op-Ed piece for the New York Times. • Sept. 30: The interfraternity council approves an altered rush schedule that limits opportunities for drinking. http://www.campustravel.com/university/cornell/

  7. Public Relations Lessons Learned Good Tactics Poor Tactics • Cornell University immediately addressed students on their website. • They provided a bus for students to attend the funeral. • President of the university releases Op-Ed article in the New York Times. • Not providing the students with anti-hazing seminar. • Making more direct contact with students to start an end to the culture of hazing.

  8. Do’s • Release information and statements to media about the current development. • Provide counseling for students. • Provide students with transportation to the funeral. Don’t • Consider the problem resolved after the fraternity is removed from campus. (http://abcnews.go.com/US/cornell-hazing-victims-family-files-25-million-lawsuit/story?id=13948311#.T3EpfmE2-uI) http://thyblackman.com/2011/06/29/cornell-student-george-desdunes-dies-mother-sues-sigma-alpha-epsilon-fraternity/

More Related