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Moonshadow Beads of Rapid City S.D.

By Rechinda Bryant. Moonshadow Beads of Rapid City S.D. Direct Competitors. Wal-Mart Michaels Ben Franklin Prairie Edge. Target Market. People who enjoy beading and making jewelry People who like a better quality of craft items to work with

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Moonshadow Beads of Rapid City S.D.

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  1. By Rechinda Bryant MoonshadowBeadsof Rapid City S.D.

  2. Direct Competitors • Wal-Mart • Michaels • Ben Franklin • Prairie Edge

  3. Target Market • People who enjoy beading and making jewelry • People who like a better quality of craft items to work with • People who want a one-on-one experience in learning how to make jewelry

  4. Strategy • The location is in a downtown store near tourist “hot spots” • The price is a little more expensive but has better quality • Loyal customers • Better quality of product

  5. Competitive Advantage • One-on-one classes • Great location • Better quality of merchandise • Large assortment of merchandise

  6. S.w.o.t • Strength: better quality of product • Weakness: is the price of the product • Opportunities: one-on-one when you take classes • Threats: because of price could lose some customers

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