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Hosting Issues and SEO - Avoiding Downtime -

Hosting Issues and SEO - Avoiding Downtime -. Presented by: Ralf Schwoebel, CEO Tradebit, Inc. When your are down. Your rankings are in danger Your revenue is gone Your brand burns The longer it takes, the worse the impact! If it happens more often: the impact gets permanent!.

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Hosting Issues and SEO - Avoiding Downtime -

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  1. Hosting Issues and SEO -Avoiding Downtime - Presented by: Ralf Schwoebel, CEO Tradebit, Inc.

  2. When your are down • Your rankings are in danger • Your revenue is gone • Your brand burns The longer it takes, the worse the impact! If it happens more often: the impact gets permanent!

  3. Shoestring Budget? • Monitor your status • Duplicating yourself • Divide and conquer • Outsourcing side-services

  4. Monitor your status Eg. livewatch.de (not affiliated withspeaker)

  5. Monitor your status The siteis online, but thehackersstuffedtheir links? pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com [45]http://platform.twitter.com/widgets/follow_button.html?screen_name= 9. http://www.tradebit.de/ 10. http://www.tradebit.es/ 11. http://www.tradebit.it/ 14. http://www.secretsites.de/joblog/ 45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit 46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/ 58. http://www.thefind.com/store/about-tradebit 59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481 64. http://www.tradebit.info/downloads.php 65. http://www.tradebit.info/downloads/wordpress.php pontifex:~ #

  6. Duplicate yourself • Have your site twice • Backup = Active • Makes it faster and more secure

  7. Duplicate yourself web Web Server Web Server Database Database VPN

  8. DNS fun Server1 Server2 VPN

  9. Now: this is good! Dallas, TX Houston, TX Web Server Web Server Database Database Rsync, MySQL Rep. • Both servers are live • You can take double the load • If one fails, let the other jump in • Add a third, fourth, etc. to scale

  10. Ease your life: Outsource • If your main business is/are website(s) • Do not host eMail services (gmail, runbox, sendgrid, etc.) • Do not host nameservers (have at least 4 external)! • You have enough on your plate already: • Get the traffic up!

  11. Thank you! Ralf Schwoebel, CEO Tradebit, Inc. puzzler@tradebit.com www.tradebit.com Twitter: trabit pontifex @ wmw

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