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Sport In Australia. By Thomas Morrissy, Robert Soh and Kayne Croft. Australia’s 2018/2022 World Cup Bid Video. http://www.youtube.com/watch?v=9obunaoJvOo. Effectiveness of the Video. S howcases Australia’s passion for sport Diversity and multiculturalism Urban Australia
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Sport In Australia By Thomas Morrissy, Robert Soh and Kayne Croft
Australia’s 2018/2022 World Cup Bid Video • http://www.youtube.com/watch?v=9obunaoJvOo
Effectiveness of the Video • Showcases Australia’s passion for sport • Diversity and multiculturalism • Urban Australia • Australia’s sporting culture • World Class sporting events
World Class Sporting Events • Olympics (1956, 2000) • Commonwealth Games (1938, 1962, 1982, 2006) • Australian Open • F1 Grand Prix • AFL and Rugby
Olympic and Commonwealth Games • Hosted six times • Won the most Commonwealth Games • Participated in every Olympics
F1 Grand Prix and Australian Open • Melbourne hosts both • Annual events • World famous
AFL and Rugby • Most popular sports in Australia • Rugby League (16 teams) • Rugby Union (15 teams) • AFL (18 teams)
Cricket in Australia • One of Australia’s most popular sports • Ashes against England every year • Cricket World Cup
Effective Visual andCritical Features • Great video shots • Informative • Interesting and captivating • Memorable slogan
Ineffective Visual andCritical Features • Objectively based • Gives altered information • Exaggerates Australia’s love for soccer • Touristy • Focus more on the country in general
Sport Attendance AFL A-League