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. Outline About LinkedIn Personal Profile Make Connections Communicate Groups Pages Events Answers Applications Direct Ads. www.LinkedIn.com/in/rosshair. Linked In Help http://learn.linkedin.com. Linked In Help and User Guides. Why Linked In?. LinkedIn is the Professional Network.
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Outline About LinkedIn Personal Profile Make Connections Communicate Groups Pages Events Answers Applications Direct Ads
Linked In Help http://learn.linkedin.com
110 Million Users 2 Billion People Searches in 2010 Average Age 42 Average Income $109,000
Executives from Every Fortune 500 Company Hiring Solutions Used by 73% of Fortune 100 2 Million Companies have Pages 11 Million Recent College Graduates
Discovery # 1 It’s EASY to make FRIENDS on Social Networks!
More Difficult on LinkedIn Beware of Suspension
Discovery # 2 It’s DIFFICULT to SELL real estate on social networks
Discovery # 3 It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks
Easier on LinkedIn 50 people at a Time Export Contact List
My Social Media Strategy Make as many friends online as possible Don’t even try to sell or build real relationships on social networks****** Build my close relationships outside of the social networks
Conversion, Conversion, Conversion Convert Visitors into Contacts and then Clients
Process Find Prospects Convert Prospects into Friends Convert Friends into Group Members Convert Group Members into Contacts Convert Contacts into Clients
Create Your Personal Profile Picture Equals Brand Information is Key Get Vanity URL www.linkedin.com/in/rosshair Privacy Settings – everyone Detailed Profile SEO Website Secret
Profile Search Keyword Rich Change Regularly Instant Results
5 Key Sections Your Name Header Current Position Summary Experience