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Vine, Instagram & Snapchat

Vine, Instagram & Snapchat. By: Jake Harny and Cami Foley. What are they?. Vine - User generated video sharing lasting up to 6 seconds Instagram - User generated photo sharing

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Vine, Instagram & Snapchat

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  1. Vine, Instagram & Snapchat By: Jake Harny and Cami Foley

  2. What are they? • Vine - User generated video sharing lasting up to 6 seconds • Instagram - User generated photo sharing • Snapchat - User generated snapshot sharing lasting up to 10 seconds and then it is gone forever unless you screen shot the picture.

  3. Why are they important in terms of marketing? • Social media has become a part of our lives • Social media is always making innovations • Keeping up with social media shows that you are a relevant brand • Possibilities are endless

  4. What can they do? • Create/uphold brand image • Build positive customer relationships • Allows for engagement between a brand and its users • Coupons and competitions • Demonstrate different uses for products

  5. Vines! • Encourage customers to post videos about how they use the product or your product in general- https://vine.co/v/hAlM1eHl2xU • Brands can post videos to promote an image or show different uses of products - https://vine.co/v/bQe2lF60n3J • https://vine.co/v/b0P3YJZ39bi • New products/sneak peeks - https://vine.co/v/hr20HzwBm0Z

  6. Instagram! • Great for the fashion industry • Photo’s can be posted from both the brand and users to create a brand culture and image • http://instagram.com/starbucks# • Hashtags • Competitions

  7. Snapchat! • Captioning and paint brush allows for comedy • Hasn’t been fully adopted by brands • Has a huge potential • Snapchat story • Insider videos to users - feel important • Competitions and coupons • Taco Bell - one of the first

  8. Questions?

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