METROS AND BEYOND ------------- REGIONAL MAGAZINES PARESH NATH : DELHI PRESS

1. METROS AND BEYOND ------------- REGIONAL MAGAZINES PARESH NATH : DELHI PRESS

2. Metro & Beyond REGIONAL OR MORE APPROPRIATELY NON-ENGLISH MAGAZINES ARE HERE BY WAY OF RIGHT AND NOT CONCESSION

3. Metro & Beyond NON-ENGLISH INDIAN LANGUAGE MAGAZINES ARE MORE IMPORTANT AND EFFECTIVE

4. Metro & Beyond WHETHER FOR READERS OR ADVERTISERS THESE ARE HERE TO GROW AND BLOOM

5. Metro & Beyond ENGLISH MAGAZINES MAY SEE PROBLEMS • ILLUSTRATED WEEKLY • EVE’S WEEKLY • BLITZ • CURRENT • SUNDAY • STAR & STYLE ONCE KNOWN AND POPULAR HAVE ALREADY DIED AND HAVE BEEN FORGOTTEN

6. Metro & Beyond THESE WERE POPULAR WHEN ENGLISH MEDIUM EDUCATION WAS STILL IN ITS INFANCY BUT SURPRISINGLY WITH MORE KIDS GOING FOR ENGLISH MEDIUM EDUCATION ENGLISH HAS SOMEHOW LOST ITS PREMINENCE AS A LANGUAGE OF SERIOUS COMMUNICATION NOW IT IS ONLY A LANGUAGE OF BUSSINESS COMMUNICATION OR CASUAL CONVERSATION

7. Metro & Beyond AS PER IRS-2013 IN THE TOP 10 NEWSPAPERS LIST ONLY ONE ENGLISH NEWSPAPER FIGURES AND THAT TOO ON THE 7TH PLACE EVEN THEN THE GOVERNMENT DOLES HUGE AD SUPPORT TO ENGLISH NEWSPAPERS. THESE ENGLISH NEWSPAPERS CARRY 8 TO 10 PAGES OF GOVERNMENT ADS EVERYDAY-- ENOUGH TO MEET NEWSPRINT COST OF 40 PAGES AT DAVP RATES!

8. Metro & Beyond ENGLISH NEWSPAPERS HAVE READERSHIP--MORE BECAUSE THESE ARE CHEAPER--MORE PAGES AND LESS COVER PRICE THAT MEANS MORE RADDI ALLUREMENT NO ENGLISH NEWSPAPER WILL BE WILLING TO PUT ITS COVER PRICE AT INTERNATIONAL LEVELS—THEY WILL LOSE MOST OF THEIR CUSTOMERS

9. Metro & Beyond INDIAN LANGUAGES MAGAZINES OCCUPY 9 PLACES OUT OF 10 AS PER IRS-2013 INDIAN LANGUAGES ARE THE MEDIUM OF COMMUNICATION

10. Metro & Beyond TELEVISION TOO IS PRE-DOMINANTLY IN INDIAN LANGUAGES

11. Metro & Beyond COMMERCIAL CINEMA IS EXCLUSIVELY IN INDIAN LANGUAGES AND POPULAR MUSIC AND RADIO ARE ALSO PREDOMINANTLY IN INDIAN LANGUAGES

12. Metro & Beyond PLEASE NOTE THE POWER OF INDIAN LANGUAGES TELEVISION HINDI : 43% (GEC+NEWS+MOVIES) OTHER INDIAN : 26% (GEC+NEWS+MOVIES) ENGLISH : 1.25% (NEWS+MOVIES)

13. Metro & Beyond INDIAN LANGUAGE MAGAZINES ARE NOT REGIONAL -THESE ARE THE TRUE NATIONAL MAGAZINES IN INDIAN LANGUAGES EACH ONE COVERS SPEAKERS OF THAT LANGUAGE ALL OVER THE COUNTRY

14. Metro & Beyond INDIAN LANGUAGE MAGAZINES KNOW THEIR READERS THEY HAVE COMMITMENT MOST ARE RUN BY OWNER/EDITORS THEY TAKE UP CONTENTIOUS ISSUES- AND DO NOT RUN AWAY LIKE PENGUINS WHEN THE HEAT IS ON…..

15. Metro & Beyond INDIAN LANGUAGE MAGAZINES SUFFER IF AT ALL FROM THE PREJUDICES OF ENGLISH MEDIUM EDUCATED BOYS AND GIRLS IN PUBLICITY OFFICES OF CLIENTS AND ADVERTISING AGENCY OFFICES – THOSE WHO COME HOME AND ENJOY A HINDI OR REGIONAL FILM OR LISTEN TO HINDI OR REGIONAL MUSIC

16. Metro & Beyond INDIAN LANGUAGE MAGAZINES COVER LARGER AREAS THAN NEWSPAPERS THESE ARE MORE CONVINCING THAN TELEVISION

17. Metro & Beyond PLEASE NOTE THAT MILLIONS WHO ARE GETTING EDUCATED EVERY YEAR MAY KNOW ENGLISH BUT THEY ENJOY THEIR MOTHER TONGUE they converse and listen in mother tongue more than in English

18. Metro & Beyond HERE ARE SOME EXAMPLES OF NUMBERS IN UNDER GRADUATE AND PG DIPLOMAS STUDENTS ENROLLED CURRENTLY

19. Metro & Beyond FOOD FOR THOUGHT THE LITERACY RATE IS GOING UP AND MILLIONS ARE BEING ADDED TO THE NUMBER OF LITERATES EVERY YEAR. AFTER SCHOOLING AND HIGHER EDUCATION THEY NEED GOOD STIMULATING MATERIAL TO READ AND DEVELOP THEIR KNOWLEDGE. MAGAZINES OF ALL KINDS AND ALL TYPES ARE NEEDED AND THERE IS NO DEARTH OF READERS

20. Metro & Beyond THESE YOUNG BOYS AND GIRLS FROM METROS AS WELL AS NON METROS WILL READ NOT ENGLISH MAGAZINES BUT REGIONAL LANGUAGE MAGAZINES

21. Metro & Beyond THE VERDICT IS CLEAR INDIAN LANGUAGES ARE MORE IMPORTANT

22. Metro & Beyond IN AMERICA-NATION OF ONE LANGUAGE AD SPEND IS DOMINATED BY MAGAZINES – I WILL CALL THEM “AMERICAN” LANGUAGE MAGAZINES

23. Metro & Beyond THE SHARE OF ADVERTISING OF “AMERICAN” LANGUAGE MAGAZINES IN U.S.A. IS AS HIGH AS 20% NEWSPAPERSGET: 17% TV NETWORK GET : 17% INTERNET IS STILL AT : 9% FIGURES : 2007: SOURCE:MPA

24. Metro & Beyond WHAT DO TOP 50 MAGZINES IN “AMERICAN” LANGUAGE GET FROM 50 TOP ADVERTISERS IN U.S.A. $ 8,626,822,271 ON TOP IS PROCTER & GAMBLES : $ 989,769,004 SECOND IS KRAFT FOOD : $ 499,860,725

25. IN CONTRAST Source : Pitch Madison Survey-- 2014 THE SHARE OF ADVERTISING OF ALL MAGAZINES IN INDIA IS AS LOW AS 4%

26. Metro & Beyond INDIAN LANGUAGE MAGAZINES OFFER SIMILAR REACH IF INDIAN LANGUAGE MAGAZINES GET THE SAME KIND OF CONSUMER ADVERTISING, THESE WILL DELIVER AND MAKE ADVERTISERS ACHIEVE TARGETS

27. Metro & Beyond INDIAN LANGUAGE MAGAZINES ARE NOW MORE GLOSSY MORE RELEVANT MORE READER FRIENDLY AND MORE ADVERTISER FRIENDLY

28. Metro & Beyond INDIAN LANGUAGE MAGAZINES HAVE ONLY ONE MAJOR ISSUE LOGISTICS OF DELIVERY: OUR DISTRIBUTION SYSTEM HAS BECOME OUTMODED AND BECOMING COSTLIER DAY BY DAY

29. Metro & Beyond WITH 14 MAJOR LANGUAGES AND OVER MAJOR 100 TITLES INDIAN LANGUAGE MAGAZINES HAVE A POWERFUL REACH

30. Metro & Beyond DELHI PRESS MAGAZINES 36 TITLES IN 10 LANGUAGES

31. Metro & Beyond THANK YOU