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Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta

Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta. American Airlines “ We know why you fly.”. Award-winning Ad Campaign. Centered around international business travel Target market: international business travelers Humorous/emotional approach to a normally unpleasant topic

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Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta

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  1. Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta

  2. American Airlines“We know why you fly.”

  3. Award-winning Ad Campaign • Centered around international business travel • Target market: international business travelers • Humorous/emotional approach to a normally unpleasant topic • Rebranding themselves and creating a new image for the airline • “Team Building” ad won the prestigious Cannes Lion Award

  4. Print Media • Single page print ad • Strong use of imagery • little to no copy • Uses an emotional appeal • Slice-of-life execution

  5. Interactive Media • Check flight times • Check miles • Plan a vacation • Cruises • Car rentals • Hotels • Package deals • Do cool stuff • Make a postcard • Play “Match Me”

  6. Discussion Questions • Do you think the commercials are effective? • Do you have a specific airline preference?

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