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Promotion of bonus offers

Promotion of bonus offers. Danish gambling regulation. Gambling Act. Section 36 of the Danish Gambling Act

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Promotion of bonus offers

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  1. Promotion of bonus offers Danish gambling regulation

  2. Gambling Act • Section 36 of the Danish Gambling Act • (i.a.) states that the chance of winning shall be presented in a correct and balanced manner and without creating an impression that the chance of winning is greater than it actually is • provides the legal basis for the theMinister of Taxation to lay down detailed rules governing the marketing of gambling activities

  3. Executive Orders • Land-based betting, online betting and online casinos • (I.a.) stating if a licenceholder decides to offer the player a bonus for participating in a game, all conditions shall be explained in a clear, lucid manner within the immediate context of the offer • Interpretation in accordance with the Danish Marketing Practices Act – namely section 9 regarding sales promotions and section 1 regarding the exercising of good marketing practices (general provision) • Interpretation in accordance with the practice of the Consumer Ombudsman (decisions, guidance papers etc.)

  4. Scope and challenges Enforcement in accordance with the purpose of Gambling Act - ensuring a proper and regulatedgambling market For instance Danish Marketing PracticesAct For instance Danish CompetitionAct Technical limitations Different types of media Effect Effect • Ensuring fair and attractivemarketconditions • Consumer protection in general Different types of bonus offer conditions

  5. Guidance paper • Guide to DGA interpretation • Practical tool • Balance between: • safeguarding the purpose of the Gambling Act • consumerprotection • marketconditions • Takingintoaccount: different kinds of media, bonus offer conditions and technicallimitations

  6. Questions…

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