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Say What You Mean, Mean What You Say

Say What You Mean, Mean What You Say. Marc Morgan, Household Hazardous Waste Coordinator NH Department of Environmental Services. Be Clear. Define the Goal What are you trying to accomplish? Refine your message Use understandable language Be specific. Think Globally, Act Locally.

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Say What You Mean, Mean What You Say

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  1. Say What You Mean, Mean What You Say Marc Morgan, Household Hazardous Waste Coordinator NH Department of Environmental Services

  2. Be Clear • Define the Goal • What are you trying to accomplish? • Refine your message • Use understandable language • Be specific

  3. Think Globally, Act Locally

  4. Recycle! • What message is being sent? • What is the Goal?

  5. Know Your Audience Who are they? What is there background? Gender? Age? Sector of your community? Cultural Differences Language

  6. 3:30:3 • 3 Second People • 30 Second People • 3 Minute People • How will you address these people?

  7. 3 Second Person

  8. 30 Second Person

  9. 3 Minute Person • This person will stop and read your message • These folks read your brochure

  10. Focus Groups • Random individuals or inline with target audience • Talk with neighbors • No previous knowledge of goal • Can help to clarify message • Get out of the fish bowl

  11. Using Feedback • Use feedback to modify message • Update as needed • Don’t assume

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