260 likes | 388 Views
Snowdonia Golf Coast. Links Golf as it should be. Snowdonia Golf Coast. Activities 2012 Redesign of website Why? Too complicated and required simplification Advertising Golf Monthly Golfer Local. Snowdonia Golf Coast. Where were we going in 2012?. Snowdonia Golf Coast.
E N D
Snowdonia Golf Coast Links Golf as it should be
Snowdonia Golf Coast • Activities 2012 • Redesign of website • Why? • Too complicated and required simplification • Advertising • Golf Monthly • Golfer Local
Snowdonia Golf Coast • Where were we going in 2012?
Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations
Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations • What did we do? • Appoint temporary Chair with brief to
Snowdonia Golf Coast • Where were we going in 2012? • Nowhere • Due to illness of Chairman • Individual clubs concentrating efforts on own operations • What did we do? • Appoint temporary Chair with brief to • Examine viability of continuing • Dependant on answer produce a paln to drive the cluster forward
Snowdonia Golf Coast • Actions • Restated the Clusters reason d’etre
Snowdonia Golf Coast • Actions • Restated the Clusters reason d’etre • We are a Marketing Organisation
Snowdonia Golf Coast • We are a Marketing Organisation • We exist to promote golf for the 5 members clubs • To increase green fee revenue • To increase revenue for our other activities
Snowdonia Golf Coast What have we achieved so far • Established a regular meeting pattern • Drawn up an outline Marketing Plan • Finished the outline website and launched onto the world wide web • Redesigned the cluster brochure • Taken a stand with NW tourism on the Manchester Golf Show
Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there?
Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future
Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future • How are we going to capture data
Snowdonia Golf Coast Manchester Golf Show • Why do we want to be there? • North West is an important market for us • The opportunity to gather data for e marketing in future • How are we going to capture data • Promotion of £1000 worth of free golf for giving us your email address
Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key
Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions?
Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions? • Lack of an effective database of email address and mobile numbers
Snowdonia Golf Coast • Going Forward • Ability to send Promotions via email, sms and other social media is key • What are the restrictions? • Lack of an effective database of email address and mobile numbers • How are we going to get such a database
Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site
Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site • Borrow Yours • Visit Wales • Gwynedd CC • NW tourism
Snowdonia Golf Coast • Database • Capture it ourselves via • Green fee visitors • Web site • Borrow Yours • Visit Wales • Gwynedd CC • NW tourism • WILL YOU LET US HAVE THE DATABASES YOU SIT ON?
Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES
Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES • probably not
Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!!
Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!! • Reasons are understandably but we are all in the same business! • need to start working on this area and designing our data capture so that it can be shared without risk
Snowdonia Golf Coast WILL YOU LET US HAVE YOUR DATABASES? • probably not • Why not • Data Protection Act being used as a smoke screen!! • Reasons are understandably but we are all in the same business! • need to start working on this area and designing our data capture so that it can be shared without risk THAT IS OUR BIG CHALLENGE FOR 2013