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The Longevity Economy. The Emerging Market in Plain Sight. Jody Holtzman. Senior Vice President, Thought Leadership, AARP. Envision a National Economy. United States United Kingdom China Mexico Barbados Wherever. Now, Envision a Healthy National Economy. New business formation.
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The Longevity Economy The Emerging Market in Plain Sight
Jody Holtzman Senior Vice President, Thought Leadership, AARP
Envision a National Economy United States United Kingdom China Mexico Barbados Wherever
Now, Envision a Healthy National Economy New business formation
Now, Envision a Healthy National Economy Job creation
Now, Envision a Healthy National Economy Productivity growth
Now, Envision a Healthy National Economy Tax generation
Now, Envision a Healthy National Economy New ideas
Now, Envision a Healthy National Economy Disruption
Now, Envision a Healthy National Economy Innovation
Now, Envision a Healthy National Economy New business models
Now, Envision a Healthy National Economy Investment
Now, Envision a Healthy National Economy New markets
Now, Envision a Healthy National Economy New industries
Now, Envision a Healthy National Economy New economic value
Now, Envision a Healthy National Economy Demographic growth
Now, Envision a Healthy National Economy Value chains
Now, Envision a Healthy National Economy Supply chains
Now, Envision a Healthy National Economy Multiplier effects
Now, Envision a Healthy National Economy GDP growth
Now, Envision a Healthy National Economy Serving the needs, desires, and preferences of over 100 million people 50+
That is the… Longevity Economy!
And, it is BIG!! US Longevity Economy “GDP” = $7.1 trillion Third largest in the WORLD!
And, it is BIG!! $3.1 trillion in Consumer spending
And, it is BIG!! Another $1.6 trillion in Health Care spending
And, it is BIG!! Twice as many startups created than by people in their 20s
…and benefits people and families of all ages and generations Generates almost 100 million jobs…
…and benefits people and families of all ages and generations $4.5 trillion in salary and wages
…and benefits people and families of all ages and generations $1.75 trillion in Federal and State & Local taxes
So… Why is this important??
First… Because it changes the narrative about longevity and aging
And second… From an economic standpoint, not only can we afford this growing number of older people
Not only… Are they NOT a drain on the economy
But, rather… They are a key driver of economic growth, innovation, and new value creation
It is… Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost and financial burden
But… In the private sector and for entrepreneurs, addressing the needs of over 100 million people is called an opportunity
Mary Meeker said… There is $36 trillion in market cap that is up for disruption
Within the Longevity Economy… Are large areas for innovation, disruption, and investment opportunity
All… In verticals where products and services are sub-optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet
For example… Transportation Travel Social Media Consumer Electronics Retail Education
And… Health & Wellness
Increasingly, the Longevity Economy… Is being viewed as too big to ignore!
Over 40… Notable VCs, making multiple investments in the 50+ space
THANK YOU!! jholtzman@aarp.org Twitter: @jholtzman More info: http://www.aarp.org/innovation50plus
