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Where it all starts - RESEARCH. LXIV International Council Meeting Opatija , Croatia October 28 th - November 3 rd 2013. The European Law Students’ Association. Where it all starts ~ RESEARCH. LET US GET TO KNOW EACH OTHER!. : ).
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Where it all starts - RESEARCH LXIV International Council Meeting Opatija, Croatia October 28th - November 3rd 2013
The European Law Students’ Association Where it all starts ~ RESEARCH LET US GET TO KNOW EACH OTHER! :) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Where it all starts ~ RESEARCH -Where do you come from? -Where did you hear for ELSA? -Why did you join ELSA? -How come you decided to come to ICM? -Which is your favourite ELSA event? -In which year of your studies are you? -Do you like to travel? -Which is your favourite subject at your faculty? -What are your hobbies? … Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Market Research Marketing research is the function that links the consumer, customer, and public to the marketer through information— …information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improveunderstanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications. ~ By American Marketing Association (AMA)- Official Definition of Market research Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Market Research To say it shortly: »Market Research (MR) is a process to get information that we don't have, to be able to act on the market in a more focused and structured way.« Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association 15thSotN of ELSA Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Quantitative Qualitative WHY? WHEN? RESEARCH WHERE? WHAT? Primary Secondary Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association RESEARCH How? • The purpose of marketing research is to improve marketing and business decision making, but before conducting it, it is crucial to: • 1. DEFINE RESEARCH OJECTIVES & answer the following questions: • WHAT DO WE WANT TO KNOW? • WHAT DO WE NEED TO KNOW to improve our work? • WHAT DO WE WANT TO REACH with this MR? • 2. ACTION • 3. ANALYSIS • 4. COMMUNICATION (using the results) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association RESEARCH TECHNIQUES Desk research Survey Interview Focus Group Observation Experiment … Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association RESEARCH in ELSA? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association WRITTEN ON THE FLIPCHART BY THE PARTICIPANTS DURING THE WORKSHOP -LimeSurvey -expectations -feedback -VORS -evaluation forms -members statistics -simple chat -Annual Report -Needs -Google Forms -NSA – Cooperation -Facebook pool -interview -questionnaire -FM, radio research -Announcement-question experiment Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association TEF-Traineeship Evaluation Form Activity Report ESF-Event Specification Form EEF-Event Evaluation Form Email FB Annual Report Minutes … RESEARCH in ELSA Law students Friends Synergy Magazine SotN- State of the Network Inquiry Website EF-Evaluation Form (STEP employer) Handbooks Participants’ Evaluation Form Alumni IFP Annual Newsletter Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association How to conduct MR in your Local/National level? -ASK, ASK, ASK and LISTEN, LISTEN, LISTEN! -Survey after every event -Face-to-face feedback immediately after the event -Online Survey with simple online tools (SurveyMonkey…) -Testimonials -Focus Groups -… Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom