Asia Electronics Industry Media Brief

1. Asia Electronics Industry Media Brief By Mr. Masaharu Hasegawa Tel: +81-3-3445-6135 E-mail: hasegawa-m@dempa.co.jp

2. Tablet applications to take off, Smartphones will become more affordable, demand more high cap, as well as EMI suppression and ultra compact module. WLAN and Bluetooth and NFC devices will also increase by rising demands for M2M networks and mobile Internet applications. Wi-Fi also successfully penetrated the TV market. Smart utility meter revolution are rolling out. Innovation in the passives and RF devices help to develop solutions for this burgeoning market. Global LED aims for Lighting. The widespread use of LED lighting opens new era for communication modules, power supply modules, and sensors as well. The needs for new energy storage devices make EDLC or new capacitor types for use in energy supplies in the new application-needs of HEV and solar cell boom. The Driving Forces in the Industry Security and Disaster Prevention: Remote Surveillance, Smoke Detection ICT for smart architecture and life Application AEI’s focus on the report of manufacturers’ business model and sales strategies in these new markets Ease and Convenience Sleep guider which are remote manipulated by TV, multifunction controller, mobile phone, web pad, etc. Energy Conservation & Sustainable Utilize solar, wind or recycle energy for building, Integrate smart sensor for auto regulating of indoor lighting and air condition Smart Access & Transportation Intelligent Vehicle, mobile guidance, mobile learning, e-transaction Health Care Home Health Care for patient, elderly, Handicap…etc. Medical electronics will be China's fourth-largest electronics sector, design requirements for smaller size, lower power consumption, and higher speed components.

3. The Emerging Countries In 2009 approximately 76% of global passive component consumption is in Asia Regional Breakdown of AEI Circulation % Number Taiwan 23.9% 2,863 China 16.8% 2,019 Korea 10.9% 1,315 India 10.1% 1,215 Malaysia 9.3% 1,127 Singapore 7.9% 948 H.K. 5.7% 682 Thailand 5.1% 620 Indonesia 3.2% 386 Philippines 3.2% 367 Others 3.9% 470 Special Editions will be published for trades shows, special features, as well as the Chinese edition. SMT Special Elexcon Chinese Special Electronica India Special

4. Keep Following the Passive Development Technology Portfolio New & Nanoscale Materials Utilize AEI’s technology editorial space when rolling out new materials and packaging techniques. Japanese component makers will be able fulfill whatever demands the market brings. AEI is the most effective media when it comes to communicating technology messages. We work together with advertisers to print engineer-friendly articles that are readable and scalable, which is not possible for Internet media to present. • a wide variety of materials with dielectric properties to enhance energy density, frequency response, ESR, ESL and temperature range in capacitors. Miniaturization • Passive Integration for System-in-Package • 3D Integration of Passive Components into PCB Energy Harvesting • New Energy Devices Technologies • SMT Version EDLC for reflow soldering process New Applications

5. You are on the Cover You are on the Cover AEI Advertisers whose contract with the magazine covers 12 full pages or more are eligible for the cover position. This would be a viable marketing tool for the company to expand its marketing activities in these aspects: • Expansion of Production in Asia Pacific • Release new sales and customer support activities • Participation of Trade Events

6. Reach Decision Makers in Purchase Process While OEMs seek strategic manufacturing and design partners, this outsourcing trend drives EMS/ODMs growth, increased outsourcing from consumer electronics, PC and communication along with medical electronics, automotive industries. AEI help extending your reach to emerging EMS/ODMs as well as new application segments.