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Consumer Electronics Industry Perspective. Todd Rytting – Pres & CEO, Panasonic Electric Works Laboratory Jim Hunter – Founder & CTO, 4Home, Inc. Paul Fulton – GM, Cisco Prosumer Business Unit Mike Coop - Founder, HeyCoop Moderator: Bill Rose – Principle, WJR Consulting, Inc.
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Consumer Electronics Industry Perspective Todd Rytting – Pres & CEO, Panasonic Electric Works Laboratory Jim Hunter – Founder & CTO, 4Home, Inc. Paul Fulton – GM, Cisco Prosumer Business Unit Mike Coop - Founder, HeyCoop Moderator: Bill Rose – Principle, WJR Consulting, Inc.
Consumer Industry Questions Demand – what do consumers want? Design – what features, interface do they want? Channel – where/from whom will they buy it? Support – who will install and maintain it? Cost – who is paying for it?
Goals • Consumers • Save money • Maintain or improve comfort and convenience • Utilities • Shift / shed load • Make money • CE Industry • Make money These goals are not always aligned
How To Meet the Goals • Energy Efficient Products • Voluntary (Energy Star, good marketing) • Involuntary (regulations) • Change Consumer Behavior • Slow • Education (who pays for it?) • Smart Products and Services • Change the regulatory environment
Channel, Channel, Channel Traditional Retail Online Retail Utility Service Provider (Telco/Cable) Custom Installer Builder Something Else?
It takes a village to sell a product Product Design Buyer Aisle Placement Salesforce Installer Customer Satisfaction Demand
Video Game Industry Structured Wiring Systems Retail Buyers Lessons Learned Over 25 years in Consumer Electronics