1 / 27

Introducing a New Family of Products in a New Direct Selling Venture

Introducing a New Family of Products in a New Direct Selling Venture. July 5th, 2010. IV-7 Ultimate Germ Defense ™. The Best Offense: a New Defense. 7 Years of Development And $40 Million Investment, PURE Bioscience Created a Breakthrough, Broad Spectrum Germicide

neila
Download Presentation

Introducing a New Family of Products in a New Direct Selling Venture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introducing a New Family of Products in a New Direct Selling Venture July 5th, 2010 IV-7 Ultimate Germ Defense™

  2. The Best Offense: a New Defense • 7 Years of Development And $40 Million Investment, PURE Bioscience Created a Breakthrough, Broad Spectrum Germicide • The First NEW Disinfectant Registered By U.S. EPA in 30 years • The Product is “IV-7 Ultimate Germ Defense™” • Powered By Silver Dihydrogen Citrate (SDC)

  3. Living Safely.Saving Lives

  4. Germ Contamination: A “Real and Present Danger” • Families, Schools, Businesses Are Under Daily Assault From The Danger of Bacterial And Viral Contamination • 17 Million People Die Each Year From Infectious Diseases • Many Are Caused From Contact With Infected Hard Surfaces • The H1N1 Pandemic a National Emergency, More Expected • MRSA Outbreaks Are Serious Threats in Schools And Hospitals The “War on Germs” is One of The Most Fundamental And Far-Reaching Efforts Of Our Time –Touching Every Corner of Commercial And Personal Life, in Every Part of Society

  5. A “Real and Present Danger” (continued) • Current Products Commonly Use Toxic Substances Like Bleach, Alcohol, And Ammonia • Some Products Are So Dangerous The EPA Requires The Warning: “Hazards to Humans and Domestic Animals” • The Centers for Disease Control (CDC) Found Persons Tested Had an Average of 91 Industrial Compounds, Pollutants and Chemicals in Their Bodies • We Believe The Defense Against Germs Shouldn’t Be Harmful to The People it is Supposed to Protect!

  6. Proven and IP-Protected • PURE Holds Five Patents For This Technology • PURE is Also Filing Several Hundred Use Patents • IV-7 Is Registered By The EPA And All 50 States as well as 70 Different Countries • PURE Also Working With Leading Universities, Including The University of Georgia, University of Florida, Texas A&M • The Cleveland Clinic is a PURE Partner, Conducting Testing On New Personal Care Applications

  7. Serious Disinfecting • IV-7 Ultimate Germ Defense is NOT positioned as a cleaner! • It is Serious Germ Defense – A Hard Surface Disinfectant That is Applied After Cleaning (see www.IV-7.net); • Nothing Else Compares -- Opens an Entirely New Category • So Powerful That, in Concentrate, it Has Saved Lives as A Water Purifier After Natural Disasters • Used By the Red Cross In; • Haiti, China, Indonesia Disasters

  8. Why IV-7 is Superior • Faster Kill Times – As Fast As 10 Seconds • Residual Antimicrobial Protection – For 24 Hours! • Safe, Non-Toxic – EPA “Category IV” • Does Not Induce Bacterial Resistance • Formulates Well With Other Products • Tasteless and Odorless

  9. Why IV-7 is Superior • Non-Corrosive • Non-Flammable • Stable in Solution • Doesn’t Stain Fabric • Worldwide Patented Technology • Registered By The U.S. EPA

  10. IV-7 vs. Leading Brands

  11. How it Works • IV-7 is Powered by Silver Dihydrogen Citrate (SDC) – An “intelligent biocide” • IV-7 uses a “Trojan Horse” Method To Attack Germs: • Bacteria Are Attracted to Citric Acid As a Food Source. SDC Enters The Microorganism, Binds To The DNA And Destroys The Microbe’s DNA And Protein Structure • SDC Also Destroys The Microbe’s Outer Membrane

  12. How it Works • Dual Attack -- From The Inside And The Outside -- Makes IV-7 a Powerful Weapon Against Germs! • Unlike Conventional Products, IV-7Gives Residual Protection – A Tremendous Advantage Over Run-Of-The-Mill Antibacterial Cleaning Products • IV-7Leaves On The Surface An Invisible Layer of Protection That Keeps Killing Germs For 24Hours

  13. IV-7 Kill Times • Antibacterial-Complete Kill • Staphylococcus Aureus; Pseudomonas Aeruginosa 2 minutes • Salmonella Choleraesius30 seconds • Resistant Strains of Staphylococcus Aureus • Methicillin Restraint (MRSA) 2 minutes • CA-MRSA 2 minutes • PVL-MRSA 2 minutes • Vancomycin Resistant Enterococcus (VRE) 2 minutes • Listeria Monocytogenes30 seconds • Escherchia coli (E. coli) 1 minute • Campylobacter Jejuni2 minutes • Clostridium Difficile (Vegetative) 30 seconds • AcinetobacterBaumannii2 minutes

  14. IV-7 Kill Times (continued) • Antiviral-Complete Inactivation • HIV 1 30 seconds • Influenza A 10 minutes • Rhino Virus 10 minutes • Herpes Simplex Type 1 1 minute • Polio Type 2 10 minutes • Human Corona Virus (SARS Surrogate) 3 minutes • Rotavirus 3 minutes • Avian Influenza 10 minutes • Feline Calicivirus (Norwalk) 10 minutes • Antifungal-Complete Kill • Athlete’s Foot (Trichophytonmentagrophytes) 10 minutes

  15. The Threats of Staph and MRSA • 30% of The U.S. population Are Carriers of Staph • Staph That Have Built AResistance To Drugs Are Called MRSA • MRSA is Resistant To Methicillin, Amoxicillin, Penicillin, Oxacillin, And Many Other Antibiotics • MRSA is Associated With Hospital Environments, But The CDC Reports 14% of The MRSA Cases Are Outside of The Hospital • The Average Age of Victims of Non-Hospital MRSA Infections is 23 • 90,000 Bacterial Related Infectious Deaths a year -- 40,000 From MRSA

  16. The Threats of Staph and MRSA • Annually $8 Billion Spent To Treat Staph and MRSA Infections • Staph and MRSA Can Live On ASurface For Up To 3 Months • An Estimated 75% of Patient Care Rooms Are Contaminated With MRSA and VRE; • Studies Show That if A Healthcare Worker Walks Into A Patient’s Room And Has No Physical Contact With The Patient, Her Gloves Are Contaminated 42% of The Time, Just From Touching Surfaces In The Room; • In 2005, There Were 368,000 Hospital Stays For MRSA Infection -- Triple The Number of MRSA Infections in 2000 And 10 times The Number From 1995

  17. IV-7 Technology Applications • Disinfection For Homes And Commercial Use • Surface Disinfectants/Sanitizers • Food Processing • Wipes/Towelettes • Veterinarian Spray/Parvo • Medical/Dental Instruments Pre-Cleaning • Carpets • Mops and Cleaning Aids • Environmental • Drinking Water Purification • Swimming Pool Treatment

  18. IV-7 Technology Applications (continued) • Pharmaceutical • Acne Care • Athletes Foot Control • Nail Fungus Control • Intravaginal/Perineal • Wound/Burn Care • Diabetic Ulcer Care • Diaper Dermatitis • Toothpaste/Mouthwash • Cold/Canker Sores • Disinfections • Hand Sanitizer (Better Than Purell) • Bandages/Dressings • Food Processing • Fruit and Vegetable Wash • Teat Wash For Agriculture • Hand Soap

  19. Bringing IV-7 to Market • PURE Bioscience and Richmont Sciences Have Formed An Alliance To Sell And Market IV-7 Products • Richmont is a Highly Experienced, Marketing, Brand-Building, Sales And Operations Team • The Established Brands Have Bogged Down The Antibacterial Market – IV-7 is a NEW “Disruptive Technology” • Richmont is Entrepreneurial. We Like to Break Through Barriers • This Product Can SAVE Lives – We Are Determined To Bring Our Products To Market in Every Part of The World • We Feel a Special Obligation to Get This Product Into Homes, Schools And Businesses As Soon As Possible To Save Lives • Because of Our Heritage in The Direct Selling Channel, We Believe This Family of Products is Perfect For Direct Selling • To Do So, We Are Launching IV-7 Direct, Beginning In The U.S., Canada and Mexico

  20. Who needs IV-7? Everyone. • The Sales Targets For IV-7 Are Almost Limitless: • Homes • Schools • Businesses • Hospitals and Medical Centers • The Military • Government Facilities • Public Transportation • Sports Teams And Sporting Facilities

  21. “Pull” Marketing • Using The Pressure Points • Public Relations, Addressing Widespread Fear of Contamination And Desire to Protect Families (“Mom Power”) • Food Service And Hospitality Industries • Schools: Teachers, Administrators, Parents • Hospitals And Medical Centers • Department of Defense and Homeland Security; For Use in U.S. and Abroad to “Protect the Protectors” • Congress and the White House • Foreign Governments • PURE Has a Highly-Respected Advisory Board And Access to Opinion-Makers • Tom Ridge: Former Governor and Director of Homeland Security • Tommy Thompson: Former governor and Director of Health and Human Services

  22. Food Contact Surface Sanitizer • A new formulation was approved by EPA for food contact surfaces; • This food contact surfaces disinfectant is perfect for home use as well as commercial use; • State approvals for the label are expected shortly; • Can be used for all food contact surfaces with no rinsing: countertops, refrigerators, slicers, food storage bins, mixing equipment, ovens, etc. • A powerful attraction for the food industry: • Restaurants • Hotels • Institutional kitchens • Food processing • Food preparation areas

  23. Coming: Food Wash • Product-Specific For Sanitizing Various Foods; • Beef • Poultry • Pork • Fruits • Vegetables • Currently In USDA and FDA Approval Processes • Expect “No Objection” letter from USDA and clearance from FDA 2010 • FDA clearance expected in 2010 • Multiple product formulations • Significant bacteria log reduction vs. traditional sanitizers such as lactic acid • Research & Development Partnerships With Major Universities; • Texas A&M • Georgia • Florida • Cleveland Clinic

  24. Why IV-7 is Perfect for Direct Selling • It is a NEW, Breakthrough Product • It is CONSUMABLE • It is VERIFIABLE (U.S. Government-Registered, Patented, Scientifically-Tested) • It is for DAILY USE in an Endless Variety of Settings • It is EXSTENDABLE to Additional Products Over the Months and Years Ahead • It Serves a SERIOUS PURPOSE: to Protect Our Loved Ones, Prevent Illness and Save Lives!

  25. Why Use Network Marketing for IV-7? • IV-7 Has A Story To Tell • It is NOT A Product To Sell Passively From Store Shelves • Network Marketing Has The Power of “Word of Mouth” That Will Get This Remarkable Product Into Millions of Homes • Through Network Marketing, Rather Than Diverting Massive Funds Into Advertising We Can Reward Our Sales Force

  26. IV-7 DIRECT Compensation Plan Summary • Earn up to 30% Retail Profit; • Earn 10% Commission on The Lesser Leg of Your Team Binary; • Earn a 40% Matching Bonus on Binary Payouts; • Earn Commissions Up to Five Levels Deep on Sales Volume Within Your Organization; • 15% Matching Bonus on Income Earned By Your Personally-Sponsored Active Downline; • Level IV and V Associates Qualify For AGenerational Bonus of Up To 2%; • Top Performers Can Earn A 2% Share of Worldwide Sales

More Related