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History

History. Founded in 1984 by Ely Callaway. Originally called Hickory Callaway HQ is at Carlsbad, CA. Company Overview. Quickly has become largest manufacturer of premium golf clubs and golf merchandise Merchandise ranging from towels to GPS systems High tech club fitting technology.

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History

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  1. History • Founded in 1984 by Ely Callaway. • Originally called Hickory Callaway • HQ is at Carlsbad, CA.

  2. Company Overview • Quickly has become largest manufacturer of premium golf clubs and golf merchandise • Merchandise ranging from towels to GPS systems • High tech club fitting technology

  3. Awards

  4. Mission • Callaway Golf Company is driven to be a world class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service. We share every golfer's passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion.

  5. Commitment to Client Satisfaction • Each product is a significant improvement from previous years model • Blending artistry and technology with golf knowledge • Unrivaled customer service • Each golfer is unique and should be treated as such

  6. Retail Store Testimonials • I was a little skeptical about jumping on the Callaway band wagon but they completely blew away my expectations in sales and customer service. ~Edwin Watts • My golf store has been a long time seller of Callaway clubs. Sales have always been strong but this year we haven’t been able to keep up with the demand of the newer clubs. ~Golf Galaxy

  7. Diablo Edge • 4 piece technology • Bold red and black Design • Customizability • Lofts: 9.5, 10.5, 11.5, 13.5 • Face Angle: Square, Slightly Opened/Closed • Shafts • Flex: Light, Regular, Stiff, X-Stiff • Various Weights

  8. Market Share • Woods 17.0% (#2) • Callaway Irons 24.2% (#1) • Callaway Brand Balls 10.9% (#2) • Odyssey Putters 36.0% (#1)

  9. Marketing and Promotions • Marketing includes all media, sponsoring golf events (youth and adult), and demo days. • Callaway Mobile Golf Performance Center

  10. Notable Names

  11. Market Segment: Youth • Largest international youth golf event in the world  • Ages 6-17 • 1,100 participants, 54 countries and 42 states represented • http://www.juniorworldgolf.com/

  12. Market Segment: Women • Continued funds targeted towards women golfers • Sponsorship of top women pros, past and present

  13. Diablo vs. Ping I15 Diablo Ping I15 • Good bounce and roll • New clubface technology creates higher forgiveness across whole club • Back spin so not as much roll • Missing at the top of the face creates noticeable loss in distance

  14. Competitive Advantage “Perfect combination of distance and forgiveness. You can hit this any place on the club face and it will still go like a center strike.” ~Golf Digest • The Diablo Edge has the largest sweet spot, highest MOI and deepest center of gravity (CG) of any Callaway titanium driver • Refined head shape reduces drag in the downswing

  15. Studies • STACK test: • Driving Distance: 260 yards 285 yards • Avg distance to pin 35 yards  25 yards • Golf.com field test: • Easier to hit than previous Diablo driver • Top tier forgiveness for off center hits

  16. Pricing • Suggested Retail Price : $299 1-25 units 25 percent off suggested 26-99 units 35 percent off suggested More than 50 percent off suggested 100 units

  17. Calculations

  18. Testimonials • “If I wasn’t sponsored by Nike I would use this driver.” ~Tiger Woods • “ I HATE losing. Whether its in the board room or out on the course I am extremely competitive. With the Diablo Edge driver I consistently drive longer than my clients that I’m trying to close.” ~Donald Trump • “Even I can’t find fault in this.” ~Simon Cowell

  19. Awards • Golf.com’s top performer in 2010 club test • Placed in “Tour Driver” and “Max Game-Improvement Driver” categories • Golf Digest’s 2010 “Gold” Hot-List pick

  20. Contact Information Spencer DeWald Regional Sales Representative Cell: 561-212-9171 Email: spencerdewald@gmail.com

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