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Understanding (non-)adoption of CA: contributions from Social Psychology

1ACCA 03-2014. Understanding (non-)adoption of CA: contributions from Social Psychology. Freddy van Hulst Helena Posthumus. Contents. The role of adoption studies Agricultural Capabilities Methodology Reasoned action approach Results and discussion CA in Kenya.

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Understanding (non-)adoption of CA: contributions from Social Psychology

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  1. 1ACCA 03-2014 Understanding (non-)adoption of CA: contributions from Social Psychology Freddy van HulstHelena Posthumus

  2. Contents • The role of adoption studies • Agricultural Capabilities • Methodology • Reasoned action approach • Results and discussion • CA in Kenya

  3. The role of adoption studies Tittonel et al. 2012

  4. Agricultural capabilities • Understand farmers’ decisions Realized farming system CA or something else Agricultural capabilities Window of opportunities Innovation diffusion Adopter perception Economic constraints

  5. Methodology Social psychology Reasoned action approach • Ploughing • Direct Planting • Spraying Herbicides • Shallow Weeding Willing Stimulated Capable

  6. Methodology ...on your land, in the long rain season 2014:

  7. Methodology Crops Maize /beans Potatoes Sample 4 FFS (n=32) Non-FFS (n=62) FFS members Non-FFS members

  8. Results and discussion *** *** * ns *** FFS members Non-FFS members

  9. Results and discussion *** *** *** ** *** FFS members Non-FFS members

  10. Results and discussion • Weed control: • Social norms: • Neutral  social independence • FFS members experience some group pressure

  11. Conclusions • Adoption of CA • Willingness, capability and social acceptance explain intention of performing specific CA actions. • Training and learning is key • It influences both perceived control and attitudes. • Respect farmers’ social independence • Link with actual adoption?

  12. Thank you! Understanding (non-)adoption of CA: contributions from Social Psychology Freddy van HulstHelena Posthumus

  13. FFS members Non-FFS members

  14. Literature • Social Psychology, the Reasoned Action Approach Fishbein, Martin, and Icek Ajzen. 2010. Predicting and Changing Behavior; the Reasoned Action Approach. New York: Taylor & Francis Group. • Targeting technology, and innovation systems: Tittonell, Pablo, E. Scopel, N. Andrieu, H. Posthumus, P. Mapfumo, M. Corbeels, G.E. van Halsema, et al. 2012. “Agroecology-based Aggradation-conservation Agriculture (ABACO): Targeting Innovations to Combat Soil Degradation and Food Insecurity in Semi-arid Africa.” Field Crops Research 132 (June): 168–174. doi:10.1016/j.fcr.2011.12.011.

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