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Link Building Post Penguin

Link Building Post Penguin. So, what has changed?. In reality, NOTHING except that…. The responsibility is 100% yours. &. Further Pressure . Penguin . Unnatural Link Warnings. Disavow. Penalties all over the place. What has HAPPENED?. Pre 1 ST quarter of 2012.

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Link Building Post Penguin

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  1. Link Building Post Penguin

  2. So, what has changed?

  3. In reality, NOTHING except that….

  4. The responsibilityis 100% yours

  5. & Further Pressure Penguin Unnatural Link Warnings Disavow Penalties all over the place

  6. What hasHAPPENED?

  7. Pre 1STquarter of 2012 Some counted some did not Throw as many links as you dared If you threw enough of the right stuff you won

  8. & MORE FORMAL SET OF LINK PENALTIES

  9. PENGUIN IS A PENALTY / FILTER AIMED AT SEO

  10. DESIGNED TO DULL THE EFFECT OF People Chasing the Algorithm

  11. Link Penalties Google have sent a number of waves of unnatural link warnings There is now a much more formal procedure to get the penalty removed They are still sending them

  12. Signals to look for • % of anchor • % of sitewides • % of suspect cctld • more links that 40x or 50x

  13. Risk is obvious in the anchor text distribution www.linkrisk.com

  14. THE PROBLEM WE ALL NOW FACE Links are STILL thesignal… but..

  15. Google have hidden what they consider a bad link well To rank you have to build, but you have to manage the risk far more

  16. Manage the risk of link building 1. 2. 3. Audit what you have Have someone audit your links with experience Determine what is risky and what to remove

  17. Removing is almost as bad as not removing • If you determine what the problem links are, out of every 100 links you identify as bad Google probably only thinks 20 are bad • Removing all 100 is as bad for your rankings as getting penalised in some cases

  18. FOR EVERY LINK YOU REMOVE You have to consider what you might have to add & how

  19. THE MYTH OF NATURAL LINKS

  20. Wrong CCtld Poor link metrics (Majestic / Moz/ PR) Purpose of the site Banned Words Links to bad places What makes a link problematic? No Social Activity on a site (Twitter / Facebook) Commercial Anchors again and again No interaction on the site

  21. Validate every link opportunity • Only buy link building services if the company can demonstrate that they know what risk is and how they handle it • Be realistic in your link risk exposure

  22. Don’t follow what everyone else does or you’ll be in the next filter Guest Posts Infographics

  23. WHAT TO DO IF YOU GET CAUGHT?

  24. 3 Main Risks: Penguin Link Devaluation Link Warnings

  25. REBALANCE AND WAIT FOR GOOGLE

  26. REBUILD WITH CAUTION

  27. Manual Penalty: • Link audit and clean-up • Link removal attempts (keep records) • Disavow the links that you cannot remove

  28. WAIT!

  29. REINCLUSION REQUEST IF YOU AREN’T SUCCESSFUL TRY AGAIN

  30. REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES…

  31. TAKEAWAYS

  32. Audit your link profile • Make sure whoever does the audit knows what they are doing • Don’t stop building but do build with care and attention • Watch your link profile all the time

  33. Kristjan Mar Hauksson@optimizeyourweb BigthanksMassivethanksto @paulmaddenandthelinkRISKteam

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