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Nissan CSR EV Demo Program with Fleet Forum

Nissan CSR EV Demo Program with Fleet Forum. Christopher Benardis 03 April 2014. EV Demo Program: why?. Background: Nissan corporate societal responsibility Blue Citizenship: 1 program, 3 pillars Sustainability Mobility Community A strategic and integrated notion A shared vision:

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Nissan CSR EV Demo Program with Fleet Forum

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  1. Nissan CSREV Demo Programwith Fleet Forum Christopher Benardis 03 April 2014

  2. EV Demo Program: why? • Background: Nissan corporate societal responsibility • Blue Citizenship: 1 program, 3 pillars • Sustainability • Mobility • Community • A strategic and integrated notion • A shared vision: • Defined by global, supported by regional and local entities • Involving Nissan employees in its programs and activities • Enriched by both top-down and bottom-up approaches • An increasing number of opportunities, events, programs

  3. Enriching people’s lives CSR Performance Improvement CSR Communications Nissan Blue Citizenship AMIE CSR Stakeholders Shareholders Employees Customers Dealers Partners Suppliers Level 1 Nissan CSR platform: Blue Citizenship TRUST

  4. Sustainability + Mobility + Community

  5. EV Demo Program: background Program description • Nissan Group to collaborate with Fleet Forum to provide a free of charge Nissan LEAF to non-profit organizations for a 6 month-loan Objectives for Nissan • Develop Nissan CSR through a project in partnershipwith Fleet forum, and itsmembers, which all have a high societal impact • Support non profit organisations: • Through an advanced but pragmaticapproach to green mobility • Thanks to an expertise and a confirmed EV leadership • Convey positive messages about electromobility • Engage withhumanitarianactors and understandtheir expectations/needs • Convince on green fleetpotential

  6. EV Demo Program: project Structure A truly transversal project: • Nissan CSR in Japan to lead the project, supported by regional office • Involvement from key functions (ZE, Communications, fleet, etc) • Collaboration with local entities (Switzerland, Italy, UK) Project management & budget holder Fleet Forum NML CSR MOU & DA Payment ZE COM (NML) Leasing Companies NITCO Partnership Fleet sales Support to NML CSRon ZE communication Rent Nissan LEAF ZE COM (NESAS) OC-E Office (AMIE CSR) NITCO-E Direct communication Local fleet sales Project leader in Europe Coordination of PR in Europe NPO NPO NPO Nissan NSCs GB,Switzerland, Italy Use LEAF for at least 6 months EUROPE OPERATION Communication in each countries Local: UK, SWI, ITA

  7. EV Demo Program • Program opened to all Fleet Forum members • Call for participation (Fleet Forum – members) • Contract signature (Nissan – members) • Delivery of the vehicle (Nissan – members) • Follow-up (Members – Nissan – Fleet Forum) • Closing (Nissan – members) • Feedback review (Nissan – Fleet Forum - members) • Conclusion (Fleet Forum – Nissan – members)

  8. EV Demo Program • Program covering 5 loans in 3 European countries.

  9. Nissan LEAF driven by participants The program covered: • 5 loans(5 offices) • 4 organisations (UNHCR, ICRC, WFP, IRW) • 6 months minimum • in 3 different countries (Switzerland – Italy – UK) WFP Geneva and ICRC WFP Italy UNHCR Geneva UNHCR Geneva ICRC Geneva ICRC Geneva

  10. Partners feedback Good PC but maybe a van would be more appropriate for us Car size is too big (for our current use) Intuitive and simple to operate vehicle Simplify dashboard (not always easy to use/understand) Good performance and acceleration Even on snow the car behave very well ! Betterexteriorthaninterior • Chance to test-drive the vehicle on a long loan, to really test it with local facilities constraints, drivers profiles and daily use • No time and budget spent for fuel: real savings for our office • If you want to buy it, the car itself is still expensive • Zero noise: can be appreciated … or not! • No problem with the range…in fact • Type (segment) of vehicle not matching our needs • Discovery of EV ‘side effects’: increased safety, attitude change toward ‘eco driving’ • Dashboard not that intuitive, you need to ‘interprete’ the (too many) information (does not match our needs) • Created great interest among our employees and visitors • Conveyed positive messages on our own objectives in term of CO2 emission reduction, pollution control and budget constraints

  11. Nissan EV Demo Program: conclusions • Give a more tangible approach of electro mobility to non profit organisations • Support CSR developmentthrough Blue Citizenship program activities • Encourage openness to partnerships and collaborations • Promoteelectromobility and facilitateaccess to new technologies • Mutuallyreinforce brand image and developinternalinterest, curiosity, pride

  12. Enriching people’s lives Thankyou!

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