1 / 11

Advertising Media Information 2014

Advertising Media Information 2014. Why Advertise with Moneywise? Moneywise makes the association between money and lifestyle as most key financial decisions are first driven by lifestyle changes.

nellis
Download Presentation

Advertising Media Information 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising Media Information 2014

  2. Why Advertise with Moneywise? Moneywise makes the association between money and lifestyle as most key financial decisions are first driven by lifestyle changes. Moneywise is focused on helping consumers make responsible financial decisions through the in-house produced editorial & video content, financial guides, calculators and comparison services. The website also has a social environment in which users are able to engage and comment on news, articles, stories, blogs, polls, etc. This allows the advertiser an opportunity to be front of mind while users are actively researching financial products In this presentation Moneywise Magazine Top line site information & audience demographics Standard media options (Display, Email) High impact opportunities (Moneywise TV, Category Sponsorship)

  3. Moneywise Magazine • Britain’s best selling personal finance magazine. • Bought and read by people proactively looking to make decisions on which financial products to buy. • Monthly readership of 75,000 (source: NRS Dec 2011) • ABC circulation of 12,635 (Jan-Dec 2012) • Over 80% is mailed directly to readers. • Outsells nearest competitor by 2:1 • Subscription offers sent to 1M+ people each year.

  4. Advertising Opportunities Display Advertising • Double Page Spread • Full Page • Half Page • Quarter Page Strip Other Options • Supplement Feature Sponsorship • Barn door/Gatefold • Loose Inserts/Stitched Inserts/Bound Inserts Special Positions • Inside Front Cover • Inside Back Cover • Outside Back Cover • Front Half • Right Hand • Advertorial

  5. Site Information & Audience Demographics • Core Audience ABC1 • 52% Male | 48% Female • Average age 45 yrs old • Av. income £36,000 a year • 950,453 Page Impressions • 460,086 Unique Users

  6. Advertising Opportunities on Moneywise.co.uk Display Advertising • 728x90 Leader Board (15K) • 300x250 MPU (20K) • 120x600 Skyscraper (15K) • 300x600 HPU (25K) • Overlays (please enquire) Emails • Moneywise Newsletter • Solus Email Sponsorship • Moneywise TV Sponsorship • Section Sponsorship • Full page co-branded Advertorial Splash Page Examples to follow

  7. Category Sponsorship Category sponsorship provides exclusivity to advertisers and better engagement with users. A winning sponsor is entitled to: All media formats within a section • 728x90 Leaderboard • 300x250 MPU • 160 x600 Sky In Addition to this: • Moneywise is able to target related product services, details pages, guides and video content   • Section Takeovers are also available

  8. Email Advertising Moneywise Newsletter • 3 x P/F Broadcasts p.w. • 1x Investment Newsletter p.w. • Received by145,000 opted in users • Typical open rate 20% • Advertiser entitled to 300x250 static GIF banner (Ask about themed newsletters) Stand Alone Email • 1 Broadcast per week • Typical open rate 18% • Average CTR 3% • Advertiser entitled to main body copy (HTML + Text) & Subject

  9. Sponsorship Bespoke Video Sponsor • Branding on Intro of show credits • Sponsorship of Moneywise Newsletter, promoting the video Pre-roll Ads • Run across Moneywise IPTV content for the month (circa 40,000 views) • Typical campaign CTR 2.4% • Exclusively run Ad formats within TV channel

  10. Summary • Moneywise is a strong brand with over 23 years personal finance experience. • Engaging and loyal audience who value the brand and content. • A range of advertising and sponsorship opportunities provided. • Cross platform advertising and other opportunities available.

  11. Contact Details • Sales Enquiries: • Chris Sorrell (chris.sorrell@moneywise.co.uk) • Dolly Thornton (dolly.thornton@moneywise.co.uk) • General Enquiries: • Le Fras Strydom (lefras.strydom@moneywise.co.uk) • Phone No: 020 7680 3600

More Related