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Development Strategy College of Arts & Humanities 2012 – 2013 Presented by

Development Strategy College of Arts & Humanities 2012 – 2013 Presented by Randy McKey Sr. Director of Development Laura Pooser Director of Development. TALKING POINTS Campaign 2013 – 2018 Priorities 2013 Annual Fundraising Goals Prospect pool Where do they live By year of graduation

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Development Strategy College of Arts & Humanities 2012 – 2013 Presented by

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  1. Development Strategy College of Arts & Humanities 2012 – 2013 Presented by Randy McKeySr. Director of Development Laura Pooser Director of Development

  2. TALKING POINTS • Campaign 2013 – 2018 Priorities • 2013 Annual Fundraising Goals • Prospect pool • Where do they live • By year of graduation • By Wealth screening • Other Development Chores

  3. CAMPAIGN PRIORITIES Performing Arts Center $65,000,000 Phase II – capital School of Visual Arts & Design $30,000,000 Program support, scholarships, capital expansion Capital - $25M; endowment - $5M Center for Public History $31,000,000 Program support and capital expansion Endowment - $25M; capital - $6M Confucius Institute $ 4,000,000 Chinese language & culture through student travel abroad Endowment - $4M

  4. ANNUAL GOALS Unit Fundraising Goal $2,696,441 Individual Goals R. McKey $1,062,000 L. Pooser $1,030,500 Ass’t DOD $ 603,941

  5. ANNUAL METRICS McKey Pooser Ass’t DOD Personal Visits 150 150 150 Qualified Prospects 20 30 30 Proposal Goal 25 30 25 Portfolio Goal 150 150 150 Weekly Metrics – 35 Usable Weeks Personal Visits 4.28 4.28 4.28

  6. WHO WE SOLICIT • Individual Philanthropy • Alumni • Friends • Corporate Philanthropy • Foundations • Private, Individual & Family Trusts

  7. HOW WE PRIORITIZE Sort alumni base by year of graduation 1970’s 1980’s 1990’s 2000-2010 Sort by wealth rating Sort by number of gifts Group by location

  8. 90% or 10,693 of CAH’s Alumni Live in Florida 70% or 7,560 live in the 9 county region

  9. CAH Alumni Prospects by Graduation Year Total Alumni prospect pool 11, 959

  10. 1970’s Alumni By GG&A 407 prospects

  11. 1980’s Alumni By GG&A 199 Prospects

  12. OTHER DEVELOPMENT RESPONSIBILITIES Scholarship Stewardship Fundraising Events Dean’s Executive Council Keep CAH goals top of mind with Foundation Executive Leadership

  13. THANK YOU. QUESTIONS?

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