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Web Site Monetization

Web Site Monetization. Make Money While You Sleep. Monetization Options.

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Web Site Monetization

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  1. Web Site Monetization Make Money While You Sleep

  2. Monetization Options • Google AdSense • Yahoo Publisher Network • SearchFeed • Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc. • Your mileage will vary. What works for some may not work for you.

  3. Affiliate Links • Affiliate networks like Commission Junction offer hundreds of merchants • Datafeeds are best (e.g. cardoffers.com)

  4. What Are the Levers? • Turn the dial up on… • traffic (through SEO & SEM) • clickthrough rate on the ads • ad prices • number of ad units (AdSense allows 3, and 1 link unit) • venues (videos, RSS feeds, emails, etc.) • Content based ads and search ads

  5. Don’t Make It Look Like an Ad • Text ads good; image ads bad • Which ad formats work best? • Good: Leaderboard, large rectangle, wide skyscraper • Bad: 468x60 banner • Experiment because it varies for each site • No border • Match your site’s background, font color, link color • Make use of the Link Unit too

  6. Attract better ads • Make the ads more relevant • Use Section Targeting <!-- google_ad_section_start --> <!-- google_ad_section_end --> • Ignore reader comments and navigation <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end --> • Target more expensive keywords • Check bids and revise content accordingly – e.g. house painting vs. home improvement • Put competitors and low CTR advertisers on your block list • Dispense with Flash-based or graphics-rich approach. Content! • Keywords! in URL, H1 tag, body copy, title tag, etc.

  7. Optimize Placement • Where are your visitors most likely to look? https://www.google.com/support/adsense/bin/static.py?page=tips.html • Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most • Definitely “above the fold” is best • Wrap content around it • Place near the search box, a “Submit” button, or other things that get looked at a lot

  8. Public Service Ads • For when there isn’t a good paying ad to display • You can choose to display your own house ads instead • Google Backfill (allfeeds.com) • Google AdSense Plus (googleadsenseplus.com)

  9. Not All Visitors Are Created Equal • Crank up the ads for… • Lookie-loos who aren’t converting • Overseas visitors who aren’t your target audience

  10. Channels • Up to 200 allowed • Group ads by format, by keyword, by location on the page, etc. • Two types • URL channels • Custom channels

  11. What’s Going Too Far • Ads adjacent to images • Wrapping keywords or small bits of text within google_ad_section tags

  12. AdSense + YPN? • “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google

  13. YPN Optimization • http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/ • http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-web-page…/ • http://ypnblog.com/blog/2007/02/27/optimizing-for-relevancy-part-iii/

  14. Making Money While You Sleep • It’s child’s play! • If a 15 year old can do it, whynot you too? • Case in point:NeopetsFanatic.com My daughter, SEO-in-training

  15. More Examples… • Innsite.com • Writers.net • Lockergnome.com

  16. Q&A! • Email seo@netconcepts.com for a copy of this Powerpoint • Email stephan@netconcepts.com if you have any questions after the conference

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