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Making Magazines Hotter than ever

Making Magazines Hotter than ever. The Central American & Caribbean Experience. Marcelo Burman Ceo Grupo Cerca marcelo.burman@grupocerca.com. It is a difficult market The magazine market in Central America & the Caribbean is still in its beginnings.

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Making Magazines Hotter than ever

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  1. Making Magazines Hotter than ever The Central American & Caribbean Experience Marcelo Burman Ceo Grupo Cerca marcelo.burman@grupocerca.com

  2. It is a difficult market The magazine market in Central America & the Caribbean is still in its beginnings. It is a market with development difficulties. It is an important market, but based in 8 small countries with national and local strategies. The Market

  3. It is a difficult market There is not a regular magazine reading culture. There are no clear adresses available for a subscription strategy. Advertising agencies do not invest more than 2/2.5% of their budget in magazines. The Market

  4. Guatemala 108,889 Kms2 13.230.423 population GDP: 33.432 MM El Salvador 21,040 Kms2 7.115.616 population GDP: 20.215 MM Nicaragua 130,700 Kms2 5,715.182 population GDP: 5.676 MM Costa Rica 51,100 Kms2 4,467.626 population GDP: 25.225 MM Panamá 75,520 Kms2 3.343.374 population GDP: 19.740 MM Dominican Republic 48.730 Kms2 9.147.614 population GDP: 36.686 MM Puerto Rico 8.950 Kms2 3.997.981 population GDP: 75.82 MM Honduras 112,090 Kms2 7.520.649 population GDP: 12.279 MM 8 countries 557.019 Kms2 54.538.465 population GDP: 229073 MM The Region Source: World Guide, Cefsa, Cerca

  5. Consumer Magazines / 1

  6. Consumer Magazines / 2

  7. Custom Publishing

  8. Topbrands Division

  9. B2B Magazines / 1 Mercados & Tendencias,General business in Central America & the Caribbean

  10. B2B Magazines / 2 Construir, The construction magazine for the region.

  11. B2B Magazines / 3 IT Now,Technology & Business in Central America & the Caribbean

  12. B2B Magazines / 4 Logistic Co., World class in Central America & the Caribbean.

  13. HOTTER Making magazines than ever

  14. 10% Ex. Publisher 1 • Our Obsession is readership • Paid circulation is the final Quality Assurance measure for a specialized journal.

  15. Content Custom Publishing Training/ Education Direct Marketing Events Online Print NetSeminars Research Ex. Publisher 2

  16. Product SMS Product web Product PDA Product List rental Product email Product ebook Product show Product Paper Brand Ex. Publisher 3

  17. FOCUS

  18. Our readers pay us with TIME

  19. TIME BECOMES MONEY TIME BECOMES MONEY TIME BECOMES MONEY TIME BECOMES MONEY TIME BECOMES MONEY

  20. CREDIBLE CONTENT ORIGINALITY INNOVATION RELEVANCY

  21. CREDIBLE CONTENT

  22. 2008 2007 2006

  23. www.revistaitnow.com

  24. Keys of Success

  25. 1. To have a clear Editorial Mission

  26. 2. To try to be always Relevant for readers and advertisers

  27. 3. To be a Formation e Information media in order to support our readers and advertisers

  28. Making Magazines Hotter than ever The Central American & Caribbean Experience Marcelo Burman Ceo Grupo Cerca marcelo.burman@grupocerca.com

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