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Pertemuan 26 Packaged Solution for E-Business

Pertemuan 26 Packaged Solution for E-Business. Matakuliah : M0284/Teknologi & Infrastruktur E-Business Tahun : 2005 Versi : <<versi/revisi>>. Learning Objectives. Use a coordination theory framework to specify the role of IT in e-business

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Pertemuan 26 Packaged Solution for E-Business

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  1. Pertemuan 26 Packaged Solution for E-Business Matakuliah : M0284/Teknologi & Infrastruktur E-Business Tahun : 2005 Versi : <<versi/revisi>>

  2. Learning Objectives • Use a coordination theory framework to specify the role of IT in e-business • Explain the nature of enterprise resource planning systems • Appreciate the role of ERP as the platform for e-business activities • Understand inter-enterprise systems such as supply chain management (SCM) software • Describe the functionality of customer relationship management (CRM)

  3. Overview • A coordination theory framework • Evolution of ERP systems • Why ERP systems? • Logic of ERP systems? • Supply Chain Management software • Customer Relationship Management

  4. Supply Chain Management • Two sides of supply chain management

  5. Goals of SCM • Minimize costs related to shipment, production and storage efficiency in coordination theory • Maximize business value by being able to respond quickly and flexibly to changing market conditions • flexibility in coordination theory

  6. Informational/ Decision-making structure of SCM

  7. IT Platform of SCM • Electronic Data Interchange (EDI) based IT platform is text-based, uses proprietary technology and uses 1-1 connection

  8. Developing IT Platform for SCM

  9. Span and Depth of new IT Platform

  10. M-M Communication in new IT Platform

  11. Interactions on new IT Platform

  12. Customer Relationship Management • Drivers • competition • Goal • profits through developing customer relationship equity provide “delightful” experience, assurance of individualized service • Activities • Marketing • Sales • Customer Service

  13. Goals of CRM Software • Data Collection: Automate the process of collection of customer-related data • Data Analysis: Identify high-value customers and help design services to them so as to maximize profits and improve relationship

  14. CRM Life Cycle

  15. CRM Activities • Sales Force Automation • Marketing Automation • Customer Service and Support Applications

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