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Building ROI

Building ROI. Making the case for growing (and going) mobile. Your Presenters. Charles Welsh Connect Sales Executive GetConnect charles@getconnect.com. Jacquie Beck Senior Vice President Brookwood Media Arts jbeck@brookwood.com. You will learn.

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Building ROI

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  1. Building ROI Making the case for growing (and going) mobile.

  2. Your Presenters Charles WelshConnect Sales ExecutiveGetConnectcharles@getconnect.com Jacquie BeckSenior Vice PresidentBrookwood Media Artsjbeck@brookwood.com

  3. You will learn • Effective techniques to build ROI models for mobile deployments • Identifying and avoiding pitfalls • How to develop a measurement strategy that will let you claim success • A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile.

  4. What is the game? • Making a difference • Reducing costs • Increasing opportunity • Speeding things up • Jacking up productivity • Supporting strategic initiatives

  5. Models

  6. Key Elements Current Costs Estimates of impacts that mobile can make Clear vision of a future state

  7. Estimate and Measure

  8. Costs Hard Opportunity Soft

  9. Hard Cost Drivers Travel Time spent in travel Direct and related costs of current solution

  10. Soft Costs • Time spent off task • Time wasted with current solutions • Impact

  11. Opportunity Costs Unavailability of training Missed impacts Speed benefits

  12. Three Lessons Reduce hard and soft costs Transform to build scale and relevance Boost productivity

  13. Sally Breaux Instructional Design Manager AMD Reduce Costs • Travel avoidance • Wasted time at beginning of sessions • Multiple, expensive solutions

  14. Franklin Shaffer, Ed.D Chief Executive Officer CGFNS International Transform • Traditional organization • Connects different parts of the world • Transforms the way we do things • Increase engagement • More than tool, prepare for a process, learning curve, change

  15. Boost Productivity • Time out of office • Global Impact • Vast Budget Reduction • Dr. Nancy Grey • Director, Quality Standards & Training • Pfizer, Inc.

  16. Final suggestions • Collect your hard, soft, opportunity cost data • Develop a vision of what can change with your mobile learning deployment • Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference. • Pay attention as you deploy to what people do with what you produce.

  17. Thank you! Questions? Charles WelshConnect Sales ExecutiveGetConnectcharles@getconnect.com Jacquie BeckSenior Vice PresidentBrookwood Media Artsjbeck@brookwood.com

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