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Payments on the internet: The demand side

Payments on the internet: The demand side. Dr. Malte Krueger University of Karlsruhe and PaySys Consultancy GmbH Karlsruhe, 10 November 2004. Presentation for the ECB Conference „E-payments without frontiers“ . Dr. Malte Krueger: The demand side. Introduction.

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Payments on the internet: The demand side

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  1. Payments on the internet: The demand side Dr. Malte Krueger University of Karlsruhe and PaySys Consultancy GmbH Karlsruhe, 10 November 2004 Presentation for the ECB Conference „E-payments without frontiers“

  2. Dr. Malte Krueger: The demand side Introduction „Payments on the internet: the demand side“ „Guiding questions“: Size of demand and main determinants Differences across Europe Convergence of needs Need for pan-European surveys

  3. Dr. Malte Krueger: The demand side What are we looking at? Internet payment systems = electronic payments systems intended to facilitate payments in e/m-commerce

  4. Dr. Malte Krueger: The demand side How big is the demand for internet payment systems? Impossible to provide a reliable estimate of thevolume of internet payments A short answer: Smaller than you might think! C2B Payments A look at e-commerce in „real goods“ = „extended moto“ model Moto has been flourishing without internet payments Adding a new distribution channel should notfundamentally change this

  5. Dr. Malte Krueger: The demand side How large is the demand for internet payment systems? E-commerce in digital goods A driver of demand for internet payment systems? Well, at the moment … Revenue from digital content on the internet Revenue from print media Advertising 95% Per Click and Subs. 5% Advertising 66% “Per Click” and Subs. 33% Germany 2002

  6. Dr. Malte Krueger: The demand side How large is the demand for internet payment systems? C2C Payments Big demand in some countries (if the only alternatives are cash and cheques) Little in others(if there are effcient giro systems)

  7. Dr. Malte Krueger: The demand side Differences across Europe Do critical demand-shaping factors differ? Evidence regarding e-commerce EU15 citizens who have purchased on the internet (% in 2003) Source EEIG Source EEIG

  8. Dr. Malte Krueger: The demand side Differences across Europe Do critical demand-shaping factors differ? No systematic EU-wide study of internet payments Use of various payment methods on the internet (in %) Sources: BIS, ECR, insites, own estimates

  9. Dr. Malte Krueger: The demand side IZV: Survey of Consumer Payments on the Internet Open www-survey Carried annually – starting 1998 2004: 7th survey with 13.186 usable responses So far: confined to Germany 2005: Austria will be included + possibly, other countries 59 questions covering: Activity on the internet Purchase of „real“ goods on the internet Purchase of digital goods on the internet Questions about specific internet payment methods Ways to improve payment methods Personal data

  10. Dr. Malte Krueger: The demand side IZV: Survey of Consumer Payments on the Internet A quick sketch of our results Respondents could name more than one method

  11. Dr. Malte Krueger: The demand side IZV: Survey of Consumer Payments on the Internet Respondents were asked to name the three most important factors 13,4 Respondents were asked to name the three most important factors

  12. Dr. Malte Krueger: The demand side IZV: Survey of Consumer Payments on the Internet

  13. Dr. Malte Krueger: The demand side IZV: Survey of Consumer Payments on the Internet 59,0 84,4 14,0 17,1 12,2 10,9

  14. Dr. Malte Krueger: The demand side A summary of the IZV7 results can be found under http://www.iww.uni-karlsruhe.de/IZV Thank you! Dr. Malte Krüger PaySys Consultancy GmbHIm Uhrig 7D-60433 Frankfurt am MainTel.: +49 69 95 11 77 -12E-Mail: mkrueger@paysys.deURL: www.paysys.de Universität Karlsruhe (TH) IWW, Sektion Geld und Währung Postfach 69 80 D-76128 Karlsruhe Tel.: +49 721 608-6329 E-Mail: krueger@iww.uni-karlsruhe.de URL: http://www.iww.uni-karlsruhe.de/ PaySys is German member of the Euro-pean Payments Consulting Association

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