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Careers in 'Web Copywriting'

Careers in 'Web Copywriting'. MYTH#1 " Online copywriting is about Adwords - 150 alphabets, how much can you do ?". This is not a constraint, its a challenge. And online copywriting is a lot lot more than Adwords.Allow us to explain !!.

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Careers in 'Web Copywriting'

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  1. Careers in 'Web Copywriting'

  2. MYTH#1"Online copywriting is about Adwords - 150 alphabets, how much can you do ?" This is not a constraint, its a challenge. And online copywriting is a lot lot more than Adwords.Allow us to explain !!

  3. Website copy. Banner Ad copy. Copy for online contests. Newsletters. EMailers. Copy for social media campaigns. And yes, text ads on Adwords

  4. MYTH#2The really creative minds are staying away from online Earlier - perhaps. Now, they are getting into it

  5. MYTH#3(this is a biggie!)"If I can do print, I can do online" Here are some reasons for this being a big myth.

  6. Web content writers require a different writing style because people read online content differently than they do print. People scan sites online, they are continously 'looking for something‘. • Online Writers need to think about search engine optimization, readability, organization and structure.  • Writing for the Web requires a more 'compact' style - The ability to communicate concisely and precisely is the prime requisite.  • The Web is Worldwide, one needs to tailor vocabulary, grammar and spelling for an international audience. 

  7. How does it score on the career front

  8. Good things about it... Copywriting merges two different things - writing and business. And with this, you expose yourself not only to one but to both of them. As you continue writing, you also continue to hone your skills in writing as well as in marketing. Copywriting Helps You Learn About New ThingsWhen you write ad copy, you are required to read and learn about the product, as well as learn more things about different businesses, niches and industries. By doing this you increase your knowledge on a variety of topics that you wouldn't normally research.

  9. Good things about it... • For those interested in part-time assignments, web copywriting is very frequently outsourced, even in the biggest of companies • It is in fact possible to start even when you are a student with part-time assignments.

  10. Skills required In order to become a copywriter you need to be good at coming up with creative concepts for ads, writing good strap lines, and being able to write in a variety of different styles  When you are a web copywriter, the sort of thing you are working on can change quickly. You need to be able to change your writing style just as fast. When writing online you can be more conversational than in print, but you should also make sure you know who your target audience are.

  11. Example of a job description     * To be the key resource for creating, editing and enhancing website copy for cpw.com. Acting as the online champion for the style, tone, and structure of information and copy on the website.     * Work with Brand to deliver the online tone of voice     * Develop & implement guidelines to ensure page copy is structured to be broken down visually     * Produce highly effective and original copy to promote products     * Work with Trading & Merchandising to support product copy requirements

  12. If you think you have a natural talent for copywriting, we can align these for the digital world

  13. By means of our learning programs

  14. Some of the aspects we will cover in our programs • Defining the audience, identifying the key point of the message, • Best Practices for copy on web pages, banners, site capture, interactive engagement, PR and conversations. • Typical online behavior of traffic from search engines and how does it impact the copy • Static and dynamic banners. Different size formats, storyboard sequence, applying brand guidelines. • How to monitoring the "social space" and listen to conversations • Best Practices for E-mail Marketing: subject line, copy/design, call to action.

  15. Learning Catalyst :‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 enquiry@learningcatalyst.in

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