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DATA FLOW CHART

DATA FLOW CHART. Restaurant. Restaurant. Restaurant. Nutrition Data. Ratings Reservations. User Info. CitySearch. Weight Watchers. ZAGAT. Database. Jenny Craig. OpenTable. Wireless & Web Partnerships. Cellular Phone. Laptop. Increase in Volume Wireless, GPS & Web Presence

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DATA FLOW CHART

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  1. DATA FLOW CHART Restaurant Restaurant Restaurant Nutrition Data Ratings Reservations User Info CitySearch Weight Watchers ZAGAT Database Jenny Craig OpenTable Wireless & Web Partnerships Cellular Phone Laptop

  2. Increase in Volume • Wireless, GPS & Web Presence • Target searches to applicable segment 1. Restaurant • Convenience • Business traveler Weight Watchers 2. Jenny Craig • Competitive Edge • Customer Conversion Revenues 3. Cellular Phone Providers CitySearch • Shared advertising • Increased hits • Reservation revenue 4. ZAGAT OpenTable Partner Incentives?

  3. Per Click Model (10% margin) • Wireless GPS • Web search hits (MapQ, Yahoo, Google) 1. Restaurant • % of services fee/month • - Verizon, Sprint, AT&T 3. Cellular Phone Providers CitySearch • Advertising (click’s from site) • Not a major revenue stream 4. ZAGAT OpenTable Revenue Model • Wireless Service Subscription • -Partnered with Verizon, Sprint, AT&T • -Directly sold mobile application Weight Watchers 2. Jenny Craig

  4. Go To Market Strategy • Phase I: Wireless Partnership • Covers 2007 – Dec, 2009 • Sign one major wireless partnership • $5M - $10M Revenue Opportunity • Phase II: Navigation & Web Expansion • Jan, 2010 – Dec, 2011 • Partner with leading GPS businesses (Garmin, Navteq, OnStar, Hertz Neverlost etc.) • Partner with Web search engines & map based businesses (Google, Yahoo, Mapquest)

  5. Go To Market (cont.) • Phase III • Mobile & Desktop Application • $19.95 one time fee • 30 day free trial • Online Web Portal with nutrition and diet guides • Extensive detailed & content rich website • Could personalize service by mapping 1:1 with a dietitian expert • Aspire to be the “WebMD.com” equivalent for dietary related information and home for the health conscious citizen.

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