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Missao Tecnica Course Introduction. Dr. Dale S. Rogers Nevada Logistics Institute Reno, NV 15 August 2011. Structure determines behavior Behavior does not determine structure. Structure Drives Behavior. Brazil Best solution Taxes big issue Interest rates big issue Technology. US
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MissaoTecnica Course Introduction Dr. Dale S. Rogers Nevada Logistics Institute Reno, NV 15 August 2011
Structure determines behavior Behavior does not determine structure Structure Drives Behavior
Brazil Best solution Taxes big issue Interest rates big issue Technology US Sufficient solution Taxes not as much of an issue Interest rates important but not problem Technology that is cheap Differences between Brazil & US Business
Leviton • Electrical Distributor • Privately Held • Semi-Automation • Cost-Cutter
Baker & Taylor Books & Entertainment • Book distributor • Limited automation • Innovative warehouse • Flexibility and agility
Amazon.com • Book, Music, & Video Distribution • Large , New Facility • E-Commerce pioneers • Automated
Wal-Mart Distribution Center • Largest retailer in the world • Grocery distribution center • Talented supply-chain managers • New facility – opened August 1, 2006
Quidsi • Purchased by Amazon in 2011 • Diapers.com, Soap.com, Wag.com, Yoyo.com • Fast-growing startup • E-Commerce • Kiva Robots • New stores every few months – hard to keep up with the growth
Starbucks Manufacturing Plant • Coffee roasting plant • High-margin business • High-growth business • State-of-the-art facility
GENCO/Sears Returns Center • Return center • Best company in the world at managing central return centers • Cost management • Discipline
Port of Oakland • Fourth largest container port in the U.S. (after Los Angeles, Long Beach and Charleston) • Important west coast port • Much regulation • Over-taxed • Hard to make changes quickly
Extensive Shipping Service Options Seattle Tacoma Portland Oakland Los Angeles Long Beach • Service String Choices • 25+ Carriers • 50+ Unique Service Strings • Calling at over 80 ports in 36 countries • 100+ Sailings to/from the West Coast per week
FedEx • Began as small package carrier • Entry into new businesses – TL, Special services, retail • One of two companies in a duopoly • Very efficient • Interesting labor situation
Corsair Memory • Silicon Valley Startup • High performance computing • Building out the supply chain • Speed of business