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Rich Clow Managing Director Citi Global Mobile COE

Rich Clow Managing Director Citi Global Mobile COE. Image by Mark Kvzywinski. Revolution. Global Mobile Transactions ($B). 1200. 5Bn. $1.13T. 1000. 1.8Bn. 800. CAGR 95 %. Mobile Phones : Bank Accounts . 600. 85%. 400. 15%. 200. $60B.

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Rich Clow Managing Director Citi Global Mobile COE

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  1. Rich Clow Managing Director Citi Global Mobile COE Image by Mark Kvzywinski

  2. Revolution Global Mobile Transactions ($B) 1200 5Bn $1.13T 1000 1.8Bn 800 CAGR 95% Mobile Phones : Bank Accounts 600 • 85% 400 • 15% 200 $60B Cash Payments : Electronic Payments 2010 2011 2012 2013 2014 Tahrir Square Spring 2011

  3. Revolution This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. - Sir Winston Churchill Tahrir Square Spring 2011

  4. Opportunities across the payment industry To Consumer To Business Rev $71Bn Rev $500Bn From Consumer Flow $11Tn Flow $44Tn Rev $284Bn Rev $44Bn From Business Flow $33Tn Flow $389Tn

  5. Driven by disruptive macro forces Driving Major Opportunities Driving Major Changes Disruptive Forces Digitization • Digitization of currency and information • Increasing access to financial services • Leveraging “Big Data Analytics” Ubiquitous Connectivity Consumer Empowerment For Consumers and Merchants, Banks and MNOs, Cable and Software Companies

  6. Banks role: Stewards of the Payments System, ensuring safety and soundness of the payments industry – not a negotiable standard What categories of players are going to have most important roles in mobile payments? 82% 8% 11% Banks Credit card companies Telcos Specialist online payment Online service provider giants Retailers/Merchants Technology companies Others 77% 12% 11% 72% 18% 10% 68% 23% 9% 67% 23% 10% 63% 26% 11% 62% 25% 13% 42% 36% 22% 1-4 5-7 8-10 1 Most important 10 least Source: KPMG 2011 Mobile Payments Global Survey (Values may not sum to 100% due to rounding)

  7. Learning Fast Citi Consumer Mobile Banking 23 countries Bump2Transfer Citi Turkcell Wallet Payments Citi GTS Mobile Collection Pilots Pilots Pilots India NFC Pilot with by Citi GTS Corporate Payment Citi Corporate Mobile Banking 80 countries

  8. Citi Mobile solutions are innovating user experience together with a comprehensive set of payments and social engagement capabilities globally P2P Mobile Logins Mobile Check Deposits iPad Visits Adoption is Unprecedented 376% Increase 14% Increase 59% Increase 70% Increase

  9. Why Social Media for Banks? Public trust is a top priority for financial institutions to address… Public Trust Across Industries (Global) 1How much do you trust the following industries to do what is right? (Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64) Sources: 2011 Edelman Trust Barometer Findings, Team analysis

  10. Customers who engage with you through social media are your most valuable Average Number of Banking Services by Interest in Connecting with Financial Institution1 Customers Engaged through Social Media Spend More, Regardless of Affinity2 Sources:1Fiserv: “Financial Institutions & Social Media”, 2010; 2Bain & Company: “Putting Social Media to Work”, 2011; Team analysis

  11. We engage customers in places they already are- Facebook, YouTube and Twitter

  12. Now we’re innovating at the intersection of mobile and social commerce with new solutions

  13. THE FUTURE IS NOW!

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