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Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang

Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang. Performance:. Raised Revenue Teams Commitment Better growth strategy Solution service Dell is pleased with their 2011 over all performance. External Environment. Industry and forecast Regulations Social Culture

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Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang

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  1. Group A: Jonathan Barajas Maria C. Castellon SandrelyHaro Eric Liang

  2. Performance: • Raised Revenue • Teams Commitment • Better growth strategy • Solution service • Dell is pleased with their 2011 over all performance

  3. External Environment Industry and forecast Regulations Social Culture Five Forces

  4. Major Challenge for Past Three Years 2009 ROHS and WEEE 2010 Defects 2011 Competitor Misstep Misprice

  5. Future Challenges External Legal Exchange / interest Internal Security Defects Outsourcing

  6. Strategy • Business Level Strategy • Differentiation Strategy Process • “Satisfy customers by expanding their product lines in the PC industry service sector and by differentiating themselves from competitors”  • Customer Satisfaction • New Products • Service /Storage • Mobility

  7. Management Team Centralized Cross Functional & New Products Team Global : (New Hampshire, Tennessee, Illinois, China, United Kingdom, India, Brazil, and Poland) “Creator thinking”

  8. Structure • Flat • Centralized • Cross Functional Structure Service *HR *Software* General Counsel* Enterprise Solutions * Finance * Corporate Strategy • Multinational Operations

  9. Management’s Actions • Changing direction From PC and IT to Cloud Computing & Mobility • Acquisitions Perot* Scalent * Boomi *Kace • Other Areas of Focus Education Technology* Entrepreneurship * Efficient IT Global Services * Security * Storage * Sustainability Health Care Technology

  10. Lessons Learned • Determine Cause • A Coalition Group • Changes Made To: Strategy * structure *systems * technology * staff • Cultural Change “short term and long term”

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