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Can Retailers Change the Nation ’ s Diet?

Can Retailers Change the Nation ’ s Diet?. Joanne Lunn Nutritionist. Overview. Nutrition at Waitrose Who we work with What our objectives are Examples of activity. We don ’ t have all the answers. People who eat a healthy diet and keep active seem to Live longer Keep healthier.

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Can Retailers Change the Nation ’ s Diet?

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  1. Can Retailers Change the Nation’s Diet? Joanne Lunn Nutritionist

  2. Overview • Nutrition at Waitrose • Who we work with • What our objectives are • Examples of activity

  3. We don’t have all the answers People who eat a healthy diet and keep active seem to • Live longer • Keep healthier

  4. But what we do know… • Most people in the UK are not managing to eat a healthy balanced diet • Don’t eat enough fruit and veg • Don’t eat enough fibre • Don’t eat enough fish • Eat too much saturated fat • Eat too much salt • Don’t get enough exercise Vitamin A, B2, D, calcium, iron, zinc, selenium, magnesium intakes low in the population

  5. Not everyone wants the same thing • Food to help them feel good • Reduced bloating, more energy, less infections • Food for a special dietary need • Either real or perceived/self diagnosed • Food to lose weight • Food to maintain weight • Food for a particular life stage • older age, pregnancy • Food to help manage diabetes or other condition How can we make healthy eating more interesting and individual?

  6. The Interlinking Relationships DH Allergen Thresholds Responsibility Deal Condition Based Diseases Nutrient Profile & Ads EU Workplace Initiatives Front of Pack Labelling WAITROSE FSA/Defra Nutrition & Health Claims Integrated Consumer Advice Nutrition Advice Service Food Safety & Hygiene Nutrition Strategy Allergen Thresholds CSR GM & Novel Foods Suppliers Labelling & Packaging

  7. Driving Change Suppliers Range Behaviour Encourages reformulation and improves the nutritional profile of many every day processed food products Customers can access nutritious and delicious products, and indulge themselves from time to time according to the meal occasion Helps consumers make ‘at a glance’ decisions when time pressured

  8. The Waitrose Assortment • Nutrition policy for own label foods • Salt reduction • Quality & quantity of fats • Reduction of additives • Removal of allergens • Portion size

  9. Public Health Responsibility Deal 2011 Waitrose agreed to: • Salt reduction • Out of home calorie labelling • Eliminating trans fats

  10. Salt Update • 5 year programme of work with suppliers • Helping customers adjust to lower levels • Gradual step wise reductions to fully meet the original 2010 targets • Work continues beyond 2012 • 92% of targets achieved • Food safety is paramount • Technical barriers exist

  11. Out of Home Calorie Labelling • May 2011 commenced • Extended in Autumn 2011 • Over 50 cafes • Introduced into our own dining rooms for beverages & breakfast menu

  12. Public Health Responsibility Deal 2012 pledges: • 5 a Day • Calorie Reduction 2013 pledges: • Saturated Fat • Promotions and Marketing

  13. The LOVE Life Range

  14. Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of • Fruit and vegetables • Oily fish • Wholegrain foods • Vitamins and minerals • Omega 3 • Fibre

  15. LOVE Life you count

  16. LOVE Life free from

  17. Range of Kitchen Utensils

  18. Front of Pack Labelling • New hybrid format it the Government’s Approved Scheme • Minimum font size • Consistent format

  19. Food Information Regulation • New EU regulations coming into effect this year • Three year transition period • Impacts on Front of Pack labelling • Minimum font size • Remains voluntary • Impacts Back of Pack labelling • Nutrition panel – reconfigured • Allergen declaration in ingredients • And many other non nutritional aspects • Far reaching changes

  20. Waitrose.com & nutrition • Personal & tailored advice – 5500 queries p/a • Queries relate to heart health, cholesterol & weight management • nutrition@waitrose.co.uk

  21. Ask our nutritionists How many calories in a yum yum? Help! – I’ve just been diagnosed with gout! • How can I lose a couple of pounds? How much water is safe to drink? • I need to cut gluten out of my diet – how can I avoid it? • Is coconut milk good for you? • Last year we responded to over 5500 customer queries

  22. Keeping you shopping • We also offer a number of dietary lists free from particular allergens. These include: • Suitable for those avoiding…. • Gluten • Nuts • Milk • Soya • Low salt • Suitable for diabetics • Suitable for vegetarians/vegans

  23. Service Counters • Allow customers to buy foods in individual portions • Expert & friendly advice on ‘how much’ to buy and ‘how to’ use • Reduced wastage • Support for ‘Love Food, Hate Waste’ WRAP campaign

  24. Marketing & Consumer Activities

  25. Who is responsible?

  26. Healthy Basket Food messages Plenty of fruit & veg Include fish every week Choose wholegrain Meat & alcohol free meals People sized portions Our goal is to have an assortment that delivers the best taste, quality, and nutrition

  27. Thank you • Joanne Lunn • 01344 824278 • joanne_lunn@waitrose.co.uk • nutrition@waitrose.co.uk

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