Todd A. Watkins, Associate Professor of Economics &

1. Implementation, Evaluation & Lessons Learned from (Very) Cross-Disciplinary Technology Entrepreneurship Programs Todd A. Watkins, Associate Professor of Economics & Director, Kalmbach Institute for the Study of Regional Political Economy John B. Ochs, Professor of Mechanical Engineering & Mechanics & Director, Integrated Product Development Program

2. Integrated Product Development (started 1994) non-degree overlay program Integrated Business & Engineering (2000) BS honors program, satisfies AACSB accreditation Masters of Business Administration & Engineering (2000) joint degree, 45 hrs Integrated Design Arts (2002) BA and 2 minors Computer Science & Business (2002) joint BS, accredited for AACSB and ABET/CSAB Bioengineering (2002) Technology Entrepreneurship minor (for 2004, in progress) Lehigh’s Cross-Disciplinary Programs Related to Technology Entrepreneurship

3. A not-so-quiet revolution in education Truly interdisciplinary in students & faculty business, design arts, engineering, sciences Pre-college through graduate Collaboration with industry throughout planning projects sponsorship Aims to create a campus-wide environment for fostering student & faculty technology entrepreneurs Vision

4. Lehigh University context Programs’ overview Educational tenets & goals Implementation histories Example curricula & example projects Assessment tools Lessons learned Open to questions at any time Outline

5. Lehigh in Brief • Carnegie Research II Doctoral Institution • Founded 1865, Private, East Coast • ~$700M endowment • ~4700 UG, ~2000 Grad • ~420 FT, 150 PT faculty • 77 undergraduate programs • 4 Colleges • Arts & Sciences (~ 45% of u.g) • Engineering (~ 30%) • Business & Economics (~ 25%) • Education (grad only) • SAT inter-quartile: 1210-1370 • Top 40 US News National Univ.

6. Culture of Cross-College Collaboration

7. Multidisciplinary fields of study join to address ... Real-world issues and problems Hands-on experience Team-based decision-making and problem-solving Partnership or working relationship or with private or public organization off campus Communication (written and oral) across disciplines Deliverable product State-of-the-art tools and facilities used by students with evolving methods and technologies Culture of Inquiry-Based Learning

8. Senior Thesis & Honors Thesis Research Real Estate Practicum Production & Marketing of Sound Recordings Hughes Program Departmental Environmental Field Studies Dionysos Project Business Information Systems Practicum Problem Seminars Opportunities for Student Innovation Lehigh Review Materials Research Option & Industrial Projects College wide Eye Level Marketing Practcum Management Assistance Counseling Hewlett Program Ed Tech Core Projects Visions of God Sociology & Social Psych. Research Laboratory Lehigh Earth Observatory Brown & White NSF Research Experiences for Undergraduates Multi-college Integrated Product Development Capstone CE & IE Design Projects Inquiry Based Learning Lehigh CORPS Eckhart College Scholar Projects Thompson International Portfolio Design of Athletic Facilities Portfolio Management Practicum Democracy Workshop BATI Research Seminar Computer Based Training Design Urban Sprawl Radio Mainstage Directing & Design Martindale Scholars Music Composition & Directing Public History CESAR

9. Students who progress most rapidly through their chosen careers are: professionally competent experienced in real world problem solving multi-functional team-oriented self-directed Active, collaborative, project-based learning is superior for developing higher-order skills Educational Tenets

10. Phase 0: Planning w/ industry meeting, 1991 Phase I: Pilot implementation, Jan 1994 IPD capstone project course is national winner for curriculum innovation in 1996 competition University commits to fundraising for scale up Phase II: Scale up, Jan 1998 - Dec 2003 new campus center for technical entrepreneurship new majors: Integrated Business & Engineering, Design Arts, MBA & Engr., Comp Sci. & Business “normalize” budgets IPD Program History

11. FRESHMEN PROJECTS DESIGN ARTS SEQUENCES BUSINESS SEQUENCES CAPSTONE PROJECTS GRADUATE PROGRAMS IPD Program Structure PRE-COLLEGE OUTREACH ENGINEERING SEQUENCES

12. Pre College PA Governor’s School for Global Entrepreneurship H.S. Career Awareness Programs in business & design (PWC, Alcoa) 3 summers of pilot one week courses (Dept of Ed) K-12 IPD game under development (working on proposals to develop & implement) Freshmen Projects Integrated Business & Engineering Freshman Workshop, create a new product & start up company Freshmen Engineering Projects course (Dept of Ed) Multi-level Approach

13. Capstone Projects Open to all majors (Dept of Ed & Dept of Labor) Projects from student entrepreneurs, regional entrepreneurs, small businesses & Fortune 500+ companies Graduate Internationally dispersed development team (NASA/CAPE sponsored pilot) High technology projects MBA capstone: IPD project management IPD MS track degree program Multi-level Approach (continued)

14. Interdisciplinary student teams Work directly with mentors/sponsors Business & design feasibility studies Prototype development Focus on team building & leadership oral, written & visual communication global commercialization global manufacturing Entrepreneurial Project Characteristics

15. 4-Step Product Development Process Project and Process Management Manufacturing Development 4 2 1 Manufacturing Ramp-up 3 Conceptual Design & Business Planning Product Development Opportunity Scanning 4 Market Introduction 3 Market Development Documentation and Data Management

16. Customer needs Competitive benchmarks Target markets Marketing strategies Target pricing Target specifications & constraints Concept generation/ selection Cost & cash flow analysis Design process methodologies Design for manufacturing Prototypes & testing Production planning IPD Tasks & Deliverables Oral & poster briefings & written reports

17. Teaming with business, engineering & art majors Single team for the entire project (2-4 semesters) Evaluation based on individual and team performance Industry evaluation IPD Experiences for Students

18. Encourage Student Entrepreneurs through “Student Invitation to Innovate” Team with local startup companies Industry sponsors for product improvement “Deep Dive” creativity & analysis process Truly multi-disciplinary teams Bus. & Engr. analytic tools, simulation, prototyping Faculty as “guides on the side” Extensive support infrastructure – labs and staff Product Development Methodology

19. Lucent Armstrong B. Braun Medical Lockheed Martin Black & Decker Just Born CDG Johnson & Johnson Alcoa Bustin Industries Milton Roy Follett General Motors Solar Technology Knoll Group Demco Automation Akrion Lutron Electronics Mathew Hoey Design Neo Products Penn Engineering FlexLink Systems Example IPD Partners

20. Example IPD Product Neo Products’ J-2 Spitfire Violin

21. Example IBE Project CDG Chlorine Dioxide Generator, 2003 Electron Microscope Corrosion Mechanism Analysis

22. Example Financial Simulation IPD, Hellaset Volleyball, 2002 Excel Model & “What-If” Simulation

23. Example IPD Analysis Flow Visualization Simulation

24. Example IPD Capability Rapid Prototyping

25. >150 Industry Sponsors >1000 students in over 175 project teams 2003 Capstone 34 teams, 203 students, 20 Majors 18 faculty advisors Projects from a) companies, b) local entrepreneurs, c) student entrepreneurs Contacts made through Lehigh’s Career Services, Corporate Relations, Alumni, SBDC & Ben Franklin Center 7 CONSECTUTIVE YEARS of NATIONAL WINNERS for student technology entrepreneurship: NCIIA grants $8K-$20K IPD Capstone Project Statistics

26. Example IPD Student Entrepreneurial Start-Up CAD Model Working Prototype Stereolithograpy National Winner $14,220 Seek, from F.L.I. Technologies, 2002 Featured at Smithsonian Collegiate Innovators Expo

27. Example IPD Student Entrepreneurial Start-Up Cyclops from Obsidian Suspension Systems Featured at Smithsonian Collegiate Innovators Expo National Winner $20,000

28. Example IPD Student Entrepreneurial Start-Up National Winner $8,350 Nilson Calcium Reactor for Reef Aquariums >50 sold already @ $350/ea.

29. FRESHMEN PROJECTS DESIGN ARTS SEQUENCES BUSINESS SEQUENCES CAPSTONE PROJECTS GRADUATE PROGRAMS IPD Program Structure PRE-COLLEGE OUTREACH ENGINEERING SEQUENCES

30. Example PosterFreshman Workshop, 2003

31. Example Oral Briefing Slide Freshman Workshop, 2001 COMPETITIVE BENCHMARK DATA

32. Example Reverse Engineering Sketch, Freshman Workshop, 2001

33. Example CAD ModelsFreshman Workshop, 2002 New Design Painting’s No-Dip Paintstickfrom 2002 Freshman Workshop National Winner $13,600

34. Example Bill of Materials Freshman Workshop, 2002

35. FRESHMEN PROJECTS DESIGN ARTS SEQUENCES BUSINESS SEQUENCES CAPSTONE PROJECTS GRADUATE PROGRAMS IPD Program Structure PRE-COLLEGE OUTREACH ENGINEERING SEQUENCES

36. Faculty and administration leadership Permanent support staff (5) Professors of Practice (5) Graduate student TAs (3) Supplies and labs operation budget CAD Lab Student shop Wilbur Graphics Lab Wilbur prototype lab Meeting Rooms Project Labs Sustainable Organization

37. Department of Education Grant I - $370K (1999-2002) Department of Education Grant II - $350K (2001-3) Department of Labor - $556K (2001-3) NASA-CAPE - $67K (1999-2001) Kauffman Foundation - $50K (2003-4) National Science Foundation – $1.38M (2003-6) Lemelson Foundation/NCIIA - ~$120K (1997-2003) State of PA Opportunity Grant - $1M (2003-5) Lehigh administration for sustainable funding Lehigh’s 2020 Program - $200 to 400K per year (2001-4) Lehigh University Administration - $500K per year continuous funding (2004 start) Lehigh’s alumni -$5.2M for Wilbur Powerhouse Student Entrepreneurial Projects Center Special Thanks for Funding

38. Wilbur Powerhouse Renovations

39. Powerhouse Renovations

40. Spring’99 -- President, LU Global Council, Trustees July 15 -- Two deans blessed the concept Late Aug -- Cross-college faculty task force Sept -- Shell program devised; Bus. & Engr. core -- Meetings: TF leaders, dept. chairs, college academic policy committees Oct -- 2 college faculties’ approval Nov -- LU educational policy committee Dec 6 ‘99 -- LU faculty approval Fall ’00 -- First students admitted IPD Success & Infrastructure Enabled IBE B.S. Honors Program to Progress Quickly

41. IBE 137 Hour Credit Distribution

42. Class of 2004 Number: 35 Ave SAT: 1400 SAT Range: 1340-1455 Engineering: 27 Business: 8 Female: 12 Male: 23 Yield: 40% Class of 2005 Number: 48 Ave SAT: 1404 SAT Range: 1360-1445 Engineering: 39 Business: 9 Female: 10 Male: 38 Yield: 41% IBE Program Data

43. July ’01 -- Two deans initiated the program August -- Cross-college task force September -- Dual CS-Bus core developed -- Meetings: TF members, depts, college academic policy committees October -- College faculties approved November -- LU academic policy committee approved December -- University Faculty approved February ‘02 -- Board of Trustees approved Fall ‘02 -- First students admitted CSB Joint Degree Even Faster Process

44. IT & Business RelatedUG Majors EE IBE EE IBE CT CmpE BIS CSB Mathematical – Software – Hardware CS IBE BIS IBE IE I&SE Technology Business ABET/CSAB Accreditation AASCB Accreditation

45. 135 Hour CSB Credit Distribution Accreditable Business Degree Accreditable CS Degree

46. Vision/Goals/Components/Evaluation Diagrams Assessment of Student Performance self assessment; weekly contributions; tack board review sessions; quarterly written reports; poster sessions; personal notebooks; quarterly peer evaluations Annual Program Assessment student assessment of courses, faculty & staff faculty, staff, industry sponsor assess programs program rubrics matrix external evaluators Assessment Mechanisms (Handouts)

47. Planning & aggressive timelines Clarity of connection between vision, goals & program components Define success by focus on student outcomes Develop alternative approaches pilot & change them; avoid N.I.H syndrome Leadership & vision need from both bottom and top. Both need creativity & flexibility University management needs to be constantly engaged by bottom (IPD grew through 3 Presidents, 4 Provosts, 11 Deans) Top need to support but let bottom own decision making Industrial advisory committees Continuous improvement attitude & internal & external evaluation External funding is key; but need admin. & faculty sales folks Just do it! Lessons Learned

48. Expand our collaborations CAPE proposal for state-wide K-16 student entrepreneurs network N2TEC & Cornell’s ICE programs LU Entrepreneurial Alumni Network (Kauffman Foundation) Entrepreneurship & Commercialization Office/Center (State of PA) Expand our graduate programs MBA&Engr and Ventures series Support new product development in LU’s research thrust areas Continue growth of on-campus programs Design Arts - Industrial Design & Graphic Design (ramp up) Bioengineering (capstone projects start 2004) Computer Science & Business (capstone projects start 2004) Technology Entrepreneurship minor (target start 2004) Next Steps

49. Proposed Lehigh University Entrepreneurship & Commercialization Office College Deans Review Board – Representing: Faculty (Eng,Bus.A&S) Research Center Directors Economic Dvlp. Partners Office of Research SBDC Ben Franklin\MRC Alumni Relations Industry Partners Corporate and Government Relations Entrepreneurship and Commercialization Office/Center • Coordinate and support internal and external campus wide activities • including entrepreneurial network of alumni • Administer University intellectual property policy • Matchmaker and hand holder between individuals and organizations • University Portal to entrepreneurial and commercialization activities Coordinate & Support Coordinate & Support Industry Economic. Development Partners Integrated Learning Experience Programs • Commercial • Financial • Research • Ben Franklin • Govmt. Agencies • MRC • SBDC • 40 plus and counting University University Research Partners (URP) • Office of Research • Legal • Provost • Career Services • Students • Faculty • Alumni • New Research Initiatives • Existing Research • Activities • Faculty Research