Establishment and Management of a Technology Center

1. Establishment and Management of a Technology Center A Case Study of The Center for Advanced Transportation Systems Simulation (CATSS)

2. Center for Advanced Transportation Systems Simulation University of Central Florida

3. Center for Advanced Transportation Systems Simulation (CATSS) Established : 1999 Civil Engineering Department University of Central Florida Orlando, Florida Mission: Deploy cost effective engineered systems to solve intermodal transportation problem. Focus: Safety, technology and human performance, simulation Clients: Federal, State, Regional and Local Transportation Agencies and Professional Groups Value Add: Validation of technologies and their integration into reliable system to meet customer requirements while providing students and faculty with a professionally enhancing experience.

4. Technology Center Case Study I. What are you going to do? What is the need (market) you are addressing? • Theme (Center Focus) • Vision • Mission, • Objectives • Strategies

5. Technology Center Case Study Theme (Focus)- should reflect a unique, competitive reason for your organization. It should articulate the core reason for your organizations’ being selected to perform specific work/tasks/research.

6. Technology Center Case Study The theme (focus) of CATSS is to • apply advanced research, • particularly in Human Centered Transportation Simulation and Intelligent Transportation Systems (ITS), • develop technology systems which strengthen the planning, design, operation, management, and safety of our Nation’s intermodal transportation systems. • The fundamental rationale for selecting this theme is there is a need to understand the effect of the man-machine interface and what is the appropriate balance between the human and technology

7. Technology Center Case Study Vision- statement should be a broad statement of the strategic objectives of the organization and should form the basis for the strategic plan

8. Technology Center Case Study The Vision of CATSS is to create a nationally recognized center: • where advanced research and technology applications are developed and disseminated, • particularly in Human Centered Transportation Simulation and Intelligent Transportation Systems (ITS) • identified as a national resource for intermodal transportation practitioners and decision-makers addressing the safe, efficient movement of people and goods.

9. Technology Center Case Study Mission statementmore clearly defines the functionality of the organization CATSS will significantly advance the state-of-the-art in intermodal transportation research, technology applications and through education expand the workforce of transportation professionals.

10. Technology Center Case Study Objective-serves as a focus for a course of action. CATSS Objectives are: • Research: Basic and applied research • Education: An education program relating to intermodal transportation • Technology Transfer: An ongoing program of technology transfer that makes transportation research results available to potential users • Financial Sustainability: management and operating practices leading to the sustainability of the Center

11. Technology Center Case Study Strategies are the programs and related activities the center will implement to achieve its Objectives. The strategies that CATSS will use to achieve our objectives include the following focus areas: • Advanced Intelligent Transportation & Communications (AITC) • Bridge Health Monitoring • Transportation Safety • Driving Simulation • Research in Advanced Performance Technology and Workforce Readiness (RAPTAW)

12. Technology Center Case Study II. Who are your customers and what do they want? • CATSS will support US DOT, State DOT, Transportation Professional Organizations (TRB, etc) and local/regional intermodal strategic goals and research priorities: Safety, Secure, Efficient ,Mobility, and Workforce. • CATSS Strategies road-mapped to customer goals/needs: Published studies, Annual Reports

13. Technology Center Case Study Road-map samples: Functional Area: Safety-ATIS CATSS: Dr.Aty FHWA: Wayne Berman Managing Demand Through Travel Information Services http://ops.fhwa.dot.gov/tdm/index.htm

14. Technology Center Case Study Road-map samples: Functional Area: Workforce CATSS: Prof.Tarr FDOT: Col. David Dees, Motor Carrier Compliance (CVO) Training for CV Safety Inspectors

15. Technology Center Case Study Road-map samples: Functional Area: ITS CATSS: Dr. Oloufa FTA: Albert Hynes Improve on board bus and rail security http://www.fta.dot.gov/documents/FTA_Strategic_Research_Plan_Final.doc

16. Technology Center Case Study III. Why are you going to do it? Essentially a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)

17. Technology Center Case Study IV. What is your competitive advantage in the market? CATSS Competitive Advantage • Hosted 7 major conferences in transportation and annually sponsor a workshop on traffic signal timings. • 75 partnership projects with industry/government agencies. • Graduated 14 Ph.D.’s in Transportation. • Graduated 53 Masters in Transportation. • Published over 67 articles in referred journals. • 120 funded projects. • CATSS has one of the few university-based, multi functional, multi cab, motion based ground transportation simulator in the country. • Interdisciplinary transportation projects

18. Technology Center Case Study V. Who Are the competitors? • Professional Transportation Associations. • Other for profit and non profit transportation agencies.

19. Technology Center Case Study VI. How will you achieve the vision of the enterprise? Organizational Physical Partnerships-Contract/Grant

20. CATSSOrganizational Chart

21. Technology Center Case Study Resources cont’d- • Programs-Experts Physical Resources: • Labs, Simulators, Technology Infrastructure, region recognized as a center for simulation applications in the entertainment, medical, space, and defense sectors and compliments CATSS activities in transportation. • Partnering with the Institute for Simulation and Training • Creating A Strong Advisory Board/Partnerships

22. CATSS Facility • High Bay Area • Three Stories High • Hexagonal room • Ten - Ton Crane • Storage Space for Dismounted Cabs

23. American Trucking Association /FTA University of Massachusetts Georgia Institute of Technology MetroPlan Orlando Florida National Guard FHWA City of Kissimmee/Osceola County Embry Riddle Aeronautical Univ. City of Winter Park Seminole County Florida Highway Patrol Volusia County South Carolina State Univ. AT&T Port of Jacksonville Greater Orlando Aviation Authority (OIA) FMCSA Cardinal Industries Center for Advanced Transportation Systems Simulation (CATSS)Project-Financial Partnerships

25. Technology Center Case Study VII. How are we going to sustain the enterprise? Financial Business Model How much revenue do you need to operate the center? Direct Costs-Indirect Costs How do you generate revenue? Grants, Contracts, Subsidies, Gifts, Conferences? How do you allocate expenses?

26. Technology Center Case Study Project Scenario: • Define Problem, Customer Requirements and Funding- Direct and Indirect • Identify Expertise • Project Management Approach • Test and Validate Design • Deploy and Field Test Design • Project completion and Acceptance

27. Technology Center Case Study Name of Project: Portable visibility warning system for the safety and efficiency of highways Senior Investigator: Dr. Mohamed Abdel-Aty Amount:$250,000 Scope: Develop and test a portable visibility warming system for highway speed control Funding Agency: FDOT/CATSS

28. System Components

29. Technology Center Case Study Name of Project: Remotely Operated Compliance Station Senior Investigator: Dr. AmrOloufa Contract # and Amount: C07-2008;$375,000 Scope: 12month contract to deliver a working prototype for port usage Funding Agency: FHWA/FDOT/CATSS

30. Remotely Operated Compliance Station

31. Technology Center Case Study Name of Project: Electronic Freight Theft Management System Senior Investigator: Patrick Kerr, RA Contract # and Amount: C04-2007;$157,000 Scope: 12 month contract to deliver a working prototype for internet distribution of cargo theft. Funding Agency: FDOT

32. Electronic Freight Theft Management System

33. Technology Center Case Study VIII. How are we going to measure performance toward enterprise success? Performance Indicators developed from your objectives: • Financial- # of Contracts; # of Proposals; Overhead Accumulation; Number of Prospects turned into Clients; Forecasting Productivity, • Education- # of Training Session Attempted/Completed; Number of Papers Presented at Professional Conferences, • Research-Variety of Clients, Strength of Vertical Markets; # of Partnerships Established, # of Faculty/SME Engaged • TechTransfer- # of Products from Research adopted to practice, developed/marketed/licensed, # of partners

34. Technology Center Case Study IX. How are we going to communicate your benefits, advantages, features and success? Marketing 101 • 70 papers at conferences, workshops or seminars. • CATSS sponsored conferences • Three (3) CATSS technologies that have been given wide exposure through technology demonstration : • Electronic Freight Theft Management System • Virtual Weigh in Motion System for heavy truck dimensioning • Safety Officer Inspection Program for heavy truck compliance • Specialized engineering continuing education • Affiliations with professional engineering groups: Florida Engineering Society and ITS Florida . • CATSS Website will continue to serve as a vital media of disseminating information about our accomplishments to the profession. With over a 148,000 site requests, we are committed to updating, upgrading, and expanding our website capability. • CATSS annual report is distributed to some 5000 transportation professionals throughout the local area, state and region. • Electronic Newsletter/Special Reports

36. CATSS Web Site:http://www.catss.ucf.edu

37. Technology Center Case Study X. What is your Exit or Transition Strategy? • Performance Measures • Changing Needs and Requirements • Partnerships • Program Visibility • Strategy Realignment/Diversification

38. Technology Center Case Study Thank You for Your Time Discussion