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Matt Misitano Section III A and B

Matt Misitano Section III A and B. III. External Environment A. Natural Environment 1. Potential of more severe snowstorms like the one that hit in February 2007. 2. Severe snowstorms and other severe weather conditions exist globally. B. Societal Environment 1. Economic 2. Technological

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Matt Misitano Section III A and B

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  1. Matt Misitano Section III A and B III. External Environment A. Natural Environment 1. Potential of more severe snowstorms like the one that hit in February 2007. 2. Severe snowstorms and other severe weather conditions exist globally.

  2. B. Societal Environment 1. Economic 2. Technological 3. Political-Legal 4. Sociocultural

  3. 1. Economic a. Unstable economic conditions, the country is in a recession cycle but there are signs that show the economy is trending into the recovery stage which will increase consumer spending. (O) b. Increasing fuel costs will increase operating expense. (T) c. Bankruptcy protection allowing competitors to slash prices. (T) d. Increased number of LCC’s flooding the market lowering fare prices. (T)

  4. 2.Technological a. Ability for employees to work from home using voice-over-Internet protocol cuts down on operating costs. (O) b. Paperless cockpits, automation processes, automatic check-in and electronic baggage tagging minimize labor costs. (O) c. Installation of bullet proof, deadlock cockpit doors. (O) d. Ownership of LiveTV. (O) e. Increasing Internet functionality decreasing need for business travel. (T)

  5. 3. Political-Legal a. Government bailout programs allowing growth. (O) b. Potential for conflicts in the Middle East which result in fuel increases. (T) c. Global warming laws restricting the use of fuels and oil. (T) d. Terrorist threats on American soil. (T)

  6. 4. Sociocultural a. Baby boomers retiring eliminating business travel and reducing their income therefore reducing leisure travel. (T) b. Economic recovery leads to business growth increasing travel demand. (O) c. Consumers demand on entertainment and media. (O)

  7. JetBlue Airways External Factors Analysis Summary

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