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LIFE+ communication. Presentation at LIFE+ Kick-off meeting Warsaw, 13 January 2011. Contents of presentation. External communications team LIFE communication tools Your project’s communication. External Communications Team. EC. ASTRALE Monitoring Team. Beneficiaries. Role of the CoT.
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LIFE+ communication Presentation at LIFE+ Kick-off meeting Warsaw, 13 January 2011
Contents of presentation • External communications team • LIFE communication tools • Your project’s communication
EC ASTRALE Monitoring Team Beneficiaries Role of the CoT • Assisting the EC with LIFE communications • to facilitate transfer of experience and know-how • to promote the LIFE programme to the general public • based on information provided by monitors and beneficiaries • Providing communication assistance to beneficiaries AEIDL Communications Team
www.europa.eu/life What does the CoT do: LIFE communication tools • Website • LIFEnews • Thematic brochures • Best projects brochure • Project database • New projects compilation • General dissemination material • Multimedia archive • Communication assistance to projects (e.g. factsheets) For more information (including advice for good project communication) see also your “LIFE+ Welcome package”, that was sent to you on the LIFE USB stick.
Why communicate? • improve participation of relevant stakeholders • share knowledge and experience • achieve synergies with other projects • promote yourself and your product
Communication requirementsCommon provisions (CP) and contractual obligations
1. Visibility (CP §13.1) • Publicise project and its results • Acknowledge the support given by the Community in all documents and media: • books, • brochures, • press releases, • videos,software, • audio-visual material • Details to be given in each activity report
2. Website (CP §13.4) • Create a new or use an existing website • should be online the latest 6 months after project start and kept for at least 5 years after project end • shall be regularly updated • disseminate project activities, progress and results • Web address must be indicated in the reports
3. LIFE logo (CP §13.2,13.3, 13.8) • should appear on all documents, media and durable goods • LIFE+ Nature projects shall also use the Natura 2000 logo • However • LIFE logo may not be referred to as a certified quality label or eco-label Please note: products not bearing the logos are considered ineligible costs (CP §26)
4. Notice boards (CP §13.5) • Erect and maintain notice boards describing project • display at strategic places accessible • carry LIFE (Nature 2000) logo
5. Layman’s report Contractual obligation: • In electronic and paper format • To present the project, its objectives, its actions and its results to a general public • For decision-makers and non-technical parties • 5-10 pages • In English and in the beneficiary’s language
6.After-LIFE communication and conservation plans Contractual obligation for ENV&POL, INF&COMM and BIO projects: • as a separate chapter of the final report • in paper and electronic format • sets out plans for continued dissemination and communication of results after the project’s end • in the project's language and (optionally)in English
7. Further requirements • Events • Inform Commission of and invite to all seminars and public conferences (at least 3 weeks in advance) • Audio-visual material (CP§13.9.) • The EC shall not be considered “co-producer” • Credits shall include an explicit and readable mention of the LIFE support (e.g. “With the contribution of the LIFE financial instrument of the European Union”) • Non-exclusive rights are granted to the EC to reproduce, dub, distribute and use any audio-visual documents produced by the project
Use the external communications team! • Send them: • News of your project • Meetings and events • Prizes the project has won, etc. • Products (in e-format) • Photos (captions, credits) • DVDs • Guidelines and recommendations • Newspaper clippings, etc. • To be uploaded on the LIFE website or database
Contact the Communications Team Please do not hesitate to contact the CoT directly • life@aeidl.be • Tel.: +32 (0) 2 736.49.60 …. As always, with a copy to your ASTRALE monitoring team.