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The Ultimate guide to writing, publishing and distributing your Press Release

Today You Can Use An Effective Press Release As A Potent Marketing Tool And Strategy To Get The Information You Want To Your Audience.

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The Ultimate guide to writing, publishing and distributing your Press Release

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  1. Contents ABOUT US FINANCIAL RESULTS 3 ADVERTISING AND MARKETING 8 TRANSPORT - COMMERCIAL 11 17 SPORTS 14 AWARDS AND RECOGNITION INSURANCE 20 23 LIFESTYLE 3

  2. Financial results Sample Press Release templates

  3. Max Life Insurance Records a Growth of 31% in the Value of New Business for FY18* May 29, 2018 14:57 IST Max Life Insurance Co. Ltd., a leading Indian life insurance company, recorded Individual adjusted first year premium of Rs. 3,215 crore achieving growth of 22% in the Financial Year 2017-18 (FY18). During this period the Gross Written Premium of the company Highlights of all-round performance in FY18 grew by 16% to Rs. 12,501 crore, while the renewal premium recorded growth of 15% to Rs. 8,152 crore. The Gross Written Premium up by 16% to Rs. 12,501 crore Company recorded shareholder profit (Post Tax) of Rs. 528 crore. As on 31st March 2018 – As- sets Under Management up by 18% to Rs. 52,237 crore Max Life Insurance Co. Ltd. performed well on other key business parameters for FY18: Mr. Rajesh Sud, Executive Vice Chairman & Managing Director, Max Life Insurance • New Business Premium Sum Assured up by 35% to Rs. 5,11,541 crore (Individual + Group) at Rs. 4,349 crore, recorded growth of 19% while retaining private market share at 9%. • and stable financial position. • Claims paid ratio grew to 98.26% • Solvency Ratio of 263%, • Conservation ratio was at 90% as in FY18 from 97.81% in FY17 significantly higher than the compared to 89% in the previous regulatory requirement of 150%, year Commenting on the performance indicating the Company’s strong • of the company, Mr. Rajesh Sud, 5

  4. Key Business Drivers Unit Year Ended Y-o-Y Growth Mar 18 Mar 17 a) Individual Adjusted Premium Rs. cr. 3,215 2,639 22% b) Gross Written Premium Income Rs. cr. 12,501 10,780 16% New Business Premium (Individual + Group) Rs. cr. 4,349 3,666 19% Renewal Premium Rs. cr. 8,152 7,114 15% c) Expense to Gross Premium Ratio Rs. cr. 14.8% 12.9% 190 bps d) Shareholder Profit (Post Tax) Rs. cr. 528 660 -20% e) Share Capital including reserves and surplus Rs. cr. 2,689 2,506 7% f) Conservation Ratio % 89.6% 88.6% 100 bps g) Number of Agents (Agency) Nos. 54,791 54,283 1% h) Individual Policies in Force No. Lacs 40.8 39.1 4% j) Sum Insured in Force Rs. cr. 5,11,541 3,77,572 35% k) Assets Under Management Rs. cr. 52,237 44,370 18% l) Embedded Value Rs. cr. 7,509 6,590 20.6% m) Operating return on EV (ROEV) % 20.6% 19.9% 70 bps n) Margin % 20.2% 18.8% 140 bps Executive Vice Chairman & Managing digitisation in India. During the well as claims management. The Director, Max Life Insurance year Max Life Insurance not only increase in embedded value reflects said, “I am delighted to share yet recorded increase in case size but high quality of our business. Our another year of strong financial also covered more lives than in past strong business performance has performance of the company in years which resulted in a robust resulted in superior returns for both FY18. Max Life Insurance actively growth in new business. Max Life our policyholders in form of bonus leveraged growing household Insurance continued its leadership and investment return in ULIPs interest in financial savings and position in online term plans as fund and shareholders in form of 6

  5. dividend. At Max Life, we believe operating expenses (policyholders) crore recorded a growth of 18% over that engaged employees create to grosspremium ratio improved the last year. As on March 31, 2018 Rs. happy customers which leads to from 14.8% in FY17 to 12.9% in FY18 35,139 of the AUM was in controlled great shareholder outcomes.” and the cost (Commission plus fund and Rs. 17,098 in ULIP funds. policyholders operating expenses) Embedded Value to gross premium ratio improved from 23.5% FY17 to 20% in FY18. The Embedded Value(EV), post * The VNB represents the value final shareholder dividend, as at Shareholders’ Profit After Tax (PAT) added to the EV due to the new 31st March 2018 is Rs. 7,509 Cr. The business written by the Company operating return on EV of 20.6% during the year. For FY18, the VNB During the FY 2017-18, Max Life is mainly driven by new business was Rs. 656 Cr, calculated at actual Insurance, recorded a shareholders’ growth and healthy experience on costs, resulting into new business Net Profit After Tax of Rs. 528 crore, persistency & mortality. margin of 20.2%. compared to Rs. 660 Cr. (current Service Parameters year’s profit is less due to non- FY 2017-18 (April 2017 – March 2018) compared with FY 2016-17 (April 2016 – March 2017) repeatable high investment income Customer retention is the best proof recorded in FY17). of not just selling right product solutions but also the quality of Final shareholders’ dividend (net service a company provides to its Revenue of Dividend Distribution Tax) of Rs. customers which leads to better The Gross Written Premium for 163.10 crore has been proposed by engagement. During FY18, the FY18 increased by 16% to Rs. 12,501 the Board of Directors, which takes renewal premium grew by 15% crore with 19% increase in new the total dividend distribution to to Rs. 8,152 Crore and Max Life business premium to Rs. 4,349 Rs. 326.20 crore translating to 17% Insurance continued its leadership crore and the renewal premium of the face value of each share. in conservation ratio at 89.6%.The recording a growth of 15% to Rs. 13th Month persistency has been Policyholder Bonus 8,152 crore. The adjusted individual 80.49% with an improvement of 9 first year premium increased by Considering the surplus that bps. The 61st month persistency 22% to Rs. 3,215 crore and retained arose over the financial year in has been 52.5% this year. market share of 9% amongst the the participating fund, Max Life private players. A growth of 4% in Insurance announced policyholder Payment of death claim is the the number of policies has been bonus. The total bonus estimated biggest moment of truth in a recorded, taking it to 40.8 lakhs for to be paid out in the 12 months in life insurance contract. Max Life FY18, in comparison to 39.1 lakhs in financial year 2018-19 is Rs. 1084 continued its leadership journey FY17. Crore, an increase of Rs. 230 crore on that front with Claim Paid Ratio from the previous year figure of Rs. improving to 98.26%. The company Cost Management 854 crore. paid 10,152 death claims worth The Company continued to remain Rs. 353 Crore during the Financial Assets Under Management focused on providing greater Year 2017-18. Since inception, Max value to its policyholders through The Company’s Assets under Life Insurance has paid Rs. 2,223 improvement in efficiency. The Management (AUM) of Rs. 52,237 Crore towards death claim to 81,253 7

  6. families. Customer Experience Max Financial Services Ltd. and future of our customers’. The Index, a cumulative index of Mitsui Sumitomo Insurance company has a strong customer- customer experience across Co. Ltd. Max Financial Services centric approach focused on key policyholder transactions, Ltd. is part of the Max Group, advice-based sales and quality witnessed an increase in Top 2 which is a leading Indian multi- service delivered through its box score to 81% with 5 out of 10 business corporation, while Mitsui superior human capital. touchpoints having score of about Sumitomo Insurance is a member 80% which is in line with global of MS & AD Insurance Group, which standard results. The surrender to is amongst the leading insurers During the Financial Year 2017-18, gross written premium has also in the world. Max Life Insurance Max Life Insurance achieved gross improved from 21% in FY17 to 20% offers comprehensive long term written premium of Rs. 12,501 crore in FY18. In addition, the Customer savings, protection and retirement and had sum assured in force of Confidence Index improved to solutions through its high quality Rs. 5,11,541 Crore. As on 31st March 80% due to significant increase in agency distribution and multi- 2018, the company had Rs. 52,237 Treating Customer Fairly culture to channel distribution partners. A crore of Assets Under Management 91%. financially stable company with and the share capital including a strong track record over the last reserves and surplus of Rs. 2,689 About Max Life Insurance Co. Ltd. (www.maxlifeinsurance.com) 18 years, Max Life Insurance offers Crore. The Company has more than superior investment expertise. Max 32 lakh customers serviced by its Max Life Insurance, the leading Life Insurance has the vision ‘To be 10,226 employees and 54,791 agent non-bank promoted private life the most admired life insurance advisors through 210 offices across insurer, is a joint venture between company by securing the financial the country. 8

  7. Advertising & Marketing results Sample Press Release templates

  8. Kohler’s Bold Look with Twinkle Khanna May 25, 2018 16:06 IST Mumbai, Maharashtra, India Known for their Bold approach in is meant to inspire people to bring video featuring Twinkle Khanna. the industry, Kohler Co., the Global colours in the bath space with Leaders in the Kitchen & Bath confidence through decorative and Through evocative imagery Industry, partnered with interior coloured Kohler products. With this captured by veteran photographer designer, author and former campaign, the brand is introducing Suresh Natarajan, the still-shoot Bollywood actress Ms. Twinkle its newly launched faucet finishes aims to bring out the vibrancy of Khanna for their latest campaign, and coloured vessels with a still Colours by Kohler through Vibrant® ‘Colours by Kohler’. The campaign shoot and a behind-the-scenes faucet finishes and the radiant 9

  9. Colours by KOHLER colours of Marrakesh and Derring. quite beautifully. They reflected the them alive giving our consumers a Each product is showcased in an central idea of the campaign be glimpse of what could be achieved environment which complements it the Moroccan courtyard or an with exciting colours from Kohler in its design story. The setting for ironsmith’s furnace, you could see the bath space.” the MarrakeshTM is a Moroccan the inspiration behind the products courtyard while an earthy setting coming alive.” The decorative products featured with details like patterned mud in the shoot are an exclusive range walls, parched and cracked earth Ms. Twinkle Khanna is no stranger of sink designs featuring elegant have been used to showcase to the Interior décor industry. She materials with unique, hand- the earthy, copper tones of the is the founder and co-CEO of The crafted patterns. This extension DerringTM. The setting in an White Window interior designs, significantly expands the options ironworker’s quarry symbolizes and is the recipient of an acclaimed for home-owners who are seeking the aspect of metallic finishes International Award. a unique, decorated lavatory. and materials for showcasing the About KOHLER Co. Vibrant® Faucet finishes. Further commenting on the association with Twinkle Khanna, Founded in 1873 and headquartered ommenting on the campaign Mr. Salil Sadanandan, President, in Kohler, Wisconsin, KOHLER Co. is Ms. Twinkle Khanna said, “This KOHLER Brand K&B S. Asia, Middle one of America’s oldest and largest campaign really spoke to the East & SSA at Kohler Co. said, “It has privately held companies comprised designer in me. If you think about been inspirational to work with Ms. of more than 30,000 associates. it, white and chrome have been Khanna and Mr. Suresh Natarajan, With more than 50 manufacturing synonymous with bathrooms. But both experts in their creative fields. locations worldwide, KOHLER is a that doesn’t have to be the case. Moreover, Ms. Khanna’s experience global leader in the manufacture of There is a lot you can do. Especially, in the interior design industry kitchen and bath products; engines the collection that I worked with, makes her a perfect fit for our brand. and power systems; premier is absolutely stunning as to what At Kohler, we have great respect for furniture, cabinetry, and tile; and Kohler has done with decorative creativity and art, which is exactly owner/operator of two of the world’s and colourful sinks and faucets what we are highlighting through finest five-star hospitality and golf by transforming them into artistic our campaign – Colours by Kohler. resort destinations in KOHLER, and statements. The shoot managed to We created some beautiful settings St Andrews, Scotland. capture the theme of the campaign around our products to bring 10

  10. Transport - Commercial Sample Press Release templates

  11. The newly launched CLA BSIV Bus Chassis by MAN trucks India MAN Unveils the New CLA BSIV Bus Chassis Range Jan 22, 2018 16:50 IST Bengaluru | Delhi, India MAN Trucks India, the 100% bus chassis models, with front Mr. Joerg Mommertz, Chairman subsidiary of MAN Truck & Bus mounted engine are manufactured & Managing Director, MAN AG, Germany, today unveiled the at MAN Trucks’ manufacturing Trucks India, said, “The new BSIV new CLA BSIV Bus Chassis range plant in Pithampur, near Indore, compliant CLA bus chassis is built in Bengaluru. The product is Madhya Pradesh. on the established attributes of available in two models 18.250 (4x2) The CLA bus chassis are designed for MAN brand in India – reliability and and 22.300 (6x2) multi-axle. MAN intercity coach application. A robust efficiency. We have now added the has partnered with three leading structure using tried and tested aspects of safety and comfort. The bus body builders who can offer components in the chassis & driveline fundamental needs of customers different innovative body designs create the prerequisites for high being operational performance to customers. The new CLA BSIV reliability and longer product life. and efficiency of the product along 12

  12. with safe & comfortable journey for their passengers, we at MAN offer a compelling proposal for them. With the solutions from our bus body builder partners, customers can ask for various options for their intercity operations. We are confident that with the value proposition on offer, MAN will create a unique position in the market.” With the Central Government according greater priority to Mr. Joerg Mommertz, CMD, MAN Trucks India addressing the customers at the launch of CLA BSIV Bus Chassis at Bengaluru building new highways across the country for faster connectivity, About MAN Trucks India intercity bus travel is expected to MAN provide enhanced braking get a further boost. Operators are efficiency and improved brake life. MAN Trucks India Pvt. Ltd. is a fully demanding for new solutions that The New CLA BSIV chassis have been owned subsidiary of MAN Truck & offer attractive value proposition to designed to incorporate the full Bus AG, Germany. The company has help bring in more passengers. range of comfort and safety at the its Head Quarters in Pune and state- The new CLA BS IV bus chassis are driver’s workplace, in turn, making of-the-art manufacturing facility at backed by a high performance the journey much safer even under Pithampur, Madhya Pradesh. BS IV Compliant 250HP & 300HP tough operating conditions. MAN D-0836 engines mated to The product range manufactured MAN Aftersales and Service a 6-speed gearbox. The turbo- in this plant include tippers for off- charged, intercooled common MAN Trucks India offers service road& construction, haulage for rail direct inject system and SCR and support to ensure maximum regular & over dimensional cargo, technology make the engine fuel uptime, all the time. MAN Services and special application trucks such efficient, environment friendly offers include warranty schemes, as fire tenders, garbage compactors, and more reliable. Superior power RMCs, roadside assistance on-site concrete mixers, boom pumps, tip delivery and linear torque provide support, 24x7 helpline service and trailers and bulkers. The product powerful acceleration starting even dedicated driver training. range for India is developed at at low engine speeds. MAN Services also offer new MAN Trucks R&D centre in Pune. solutions like lubricants that can The trucks made in India are also As passenger safety and comfort improve the engine performance. exported to African and Asian is of paramount importance, air Along with MAN genuine parts, markets. MAN Trucks offers prompt actuated drum brakes and anti-lock always recommended to operators, and efficient support through its braking system (ABS) noticeably the vehicle life cycle gets a boost network of 70 touch points in India improve braking safety and driving – whether it is in engine hours for and SAARC countries. The company stability. The retarder and the tippers or kilometres clocked for has sold over 27,000 trucks since it patented engine valve brake from long haul trucks. started its India operations in 2006. 13

  13. Insurance Sample Press Release templates

  14. HDFC ERGO - Overnight Vehicle Repair Service HDFC ERGO Launches the Overnight Vehicle Repair Service Apr 12, 2018 14:30 IST Mumbai, Maharashtra, India HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, today announced the launch of Overnight Vehicle Repair Service. This new service will enable customers to get their cars professionally repaired overnight, thereby not affecting their daily 15

  15. routine and vehicle downtime. compromise on their commuting more cities going forward. The new service will offer customers routine.” About HDFC ERGO convenience and ensure their vehicle is ready by the next day. In order to avail the Overnight HDFC ERGO General Insurance In addition, this new service Vehicle Repairs Service the Company is a 51:49 joint venture will help customers escape the customers are required to register between HDFC Ltd.; India’s premier inconvenience, the cost of travel a claim and share photos of the Housing Finance Institution in absence of their vehicle and the damaged vehicle with HDFC ERGO. and ERGO International AG; the general hassle of driving to & from This service is only applicable primary insurance entity of the the garage. The Overnight Vehicle for minor repairs which can be Munich Re Group of Germany. Repair Service is currently being completed in a matter of few hours. HDFC ERGO acquired L&T General offered for private cars and taxis. Hence, customers requesting for Insurance Company to mark India the service will be given priority first amalgamation in the non- Commenting on the launch of the on a first-come-first-serve basis, life General Insurance sector and new service, Mr. Anurag Rastogi, as the designated workshops are is the country’s third largest non- Member of Executive Management, equipped to provide the service life insurance provider in the HDFC ERGO General Insurance only to a limited number of cars private sector. The company offers Company said, “Customers struggle per night. Based on repair work complete range of general insurance in getting their cars repaired given required, the vehicle pickup will products ranging from Motor, the daily schedule they need to be scheduled for overnight repairs Health, Travel, Home and Personal follow. At HDFC ERGO, we are always and will be dropped back at the Accident in the retail space and looking at new ideas and ways in customer’s doorstep in the morning customized products like Property, which we ensure our customers are the very next day. Marine and Liability Insurance in put at ease. The Overnight Vehicle the corporate space. HDFC ERGO Repair Service allows customers Currently, the Overnight Repairs is expanding its network across the to get their cars repaired after the Service has been launched in Delhi, country and is today present in 107 regular commuting hours and will Gurugram, Mumbai, Nagpur, Pune, branches spread across 91 cities be delivered back to their doorstep, Surat, Vadodara, Ahmedabad, with an employee base of over 2000 making its ready to be used the very Jaipur, Hyderabad and Chennai. professionals. The Company also next day, without them having to This will be further extended to has a wide distribution network. 16

  16. Sports Sample Press Release templates

  17. Longines Hosts Roland Garros Trophy in India Conquest 1/100th Roland Garros timepiece presented to tennis player Yuki Bhambri Yuki Bhambri with Roland Garros trophies at longines boutique in Connaught Place flaunting Conquest Roland Garros timepiece Apr 26, 2018 20:19 IST New Delhi, Delhi, India The French Tennis Federation Card Competition by Longines. The at the Longines boutique located (FFT), organizers of the world’s tournament is aimed at promoting in Connaught Place Delhi. Ace premier clay court event – Roland- young talents and clay-court tennis tennis player Yuki Bhambri who Garros (aka The French Open), in in India. will be representing India at Roland association with All India Tennis Garros this year paida special visit to Association (AITA) launched the The highlight of the event was the Longines Boutique to witness this fourth Indian edition of the newly- showcasing of the original trophy of special display. He was presented named Roland-Garros Junior Wild- Men’s Single and Women’s Single with aConquest 1/100th Roland 18

  18. the National Federation for Garros timepiece on this occasion. Garros. development and promotion of Indian Tennis. It has a very strong and Sharing his excitement, Yuki said; NB: The Official Watch of Roland tiered junior tournament & ranking "I am extremely excited to witness Garros 2018 is a Conquest V.H.P. structure and a sound professional this trophy up close and personal. “Very High Precision” model, which tournament structure for Men & Longines has a close relationship represents a new achievement in Women. AITA also has a sound with Roland Garros and the the field of quartz, combining great coach’s education programme and Conquest 1/100th Roland Garros precision, high technicality and a is the only recognized nation in Asia model is a fitting tribute to this. It is sporty look, marked by the brand’s to have the ITF Silver Certification. a beautiful timepiece which in my unique elegance. mind is a great representation of About Longines About Roland-Garros sporting elegance.” Based in Saint-Imier, Switzerland, Both committed sports fans and since 1832, Longines’ watchmaking Official Partner and Timekeeper of the general public alike have expertise is forged from tradition, the French Open at Roland-Garros come to love Roland-Garros. Some elegance and high performance. since 2007, Longines is proud 455 621 spectators flocked to the With a wealth of experience keeping to support this internationally highly prestigious French Open in time at world championship events, acclaimed event, which epitomizes 2016, and the tournament was also and as a long-term partner of many the core values of the brand: broadcast on over 220 territories international federations, Longines tradition, performance and across the world, making it an event has weaved solid and long-lasting elegance. As a tribute to the strong of truly global significance. Roland- bonds with the world of sport. relationship that it has developed Garros is run by the French Tennis Renowned for the elegance of with the Parisian tournament, the Federation and held every year at its timepieces, Longines is a winged hourglass brand decided the Porte d'Auteuil in Paris. It is the member of Swatch Group S.A., to launch an exclusive edition: the only Grand Slam to be played on the world’s leading manufacturer Conquest 1/100th Roland Garros. clay – one of the oldest and most of timekeeping products. With a Touches of orange on the hands, noble surfaces in the history of winged hourglass as its emblem, the dial or the flange indexes subtly tennis. the brand is established in more hint at the iconic clay of the French than 150 countries. About All India Tennis Association Open courts, while the case back is engraved with the logo of Roland All India Tennis Association is 19

  19. Awards and recognition Sample Press Release templates

  20. Horlicks Creates a New Guinness World Record for Making the Largest Glass of Milkshake It’s the new world record – Largest glass of milk shake; and Horlicks is the first one to create it Holicks creates Guinness World Record - May 2018 May 17, 2018 15:08 IST New Delhi, Delhi, India 2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! Horlicks, India’s most loved Health Horlicks along with 2000 school Food Drink, made this summer fun children attempted and successfully and cooler for children with its cold created a new Guinness World consumption campaign platform Record title of making the largest ‘Kuch Bhi Karega for Chilled glass of milkshake at DAV Public Horlicks’. As part of the campaign, school in New Delhi. 21

  21. The energized young children our connect with kids through our marketing and distribution network clustered together to set an all new communication of irresistibility of comprises over 700 distributors record of ‘largest glass of milkshake’ flavours.” and a direct coverage of over 8 lakh which was 5.5ft tall with 500 liters retail outlets. of Horlicks milkshake. The Guinness “It is great to see a new world record team confirmed that the record was being set by India. We congratulate GSK Consumer Healthcare Ltd. is set and it put India on the world map Horlicks and the 2000 children an associate of GlaxoSmithKline for this achievement. As part of the participants on the achievement,” plc. of U.K, one of world’s largest record, the activity also saw 2000 said Mr. Swapnil Dangarikar, Official consumer healthcare companies. children enjoying (consuming) a Adjudicator, Guinness World We have a heritage that goes back glass of chilled Horlicks milkshake. Records. over 160 years. Our purpose is to help more people around the world Commenting on the children’s’ The goodness of chilled Horlicks can to do more, feel better and live achievement, Mr. Vikram Bahl, be relished in delicious Chocolate longer with everyday healthcare Area Marketing Lead, Nutrition & and Kesar Badam flavours. products. Our goal is to build a Digestive health, GSK Consumer global, growing business - we call a About GlaxoSmithKline Consumer Healthcare Ltd. Healthcare India said, “We are Fast Moving Consumer Healthcare extremely overwhelmed with (FMCH) company - dedicated to the participation that the activity GSK Consumer Healthcare Ltd. is everyday healthcare with all of the witnessed and excited that we have the category leader in Indian health scientific expertise and quality set a new world record. Horlicks food drinks industry. Our flagship guarantees that demands, working has been India’s most revered product Horlicks leads the market, at the speed and with the genuine Health Food Drink and come this while Boost is among the top three consumer understanding the summer, we wanted to reach out health food drink brands that India modern world expects. to children in the most engaging prefers. Our manufacturing plants of ways with the chilled offering of are located in Nabha, Rajahmundry GSK Consumer Healthcare globally Chocolate Delight and Royal Kesar and Sonepat. In India we have an owns some of the world’s best loved Badam flavors. The hot summer engaged workforce of over 4700 healthcare brands, successful in months make for the ideal time employees. GSK also markets and over 100 countries. These include for children to enjoy the unique distributes a range of everyday Sensodyne, Voltaren, Theraflu, flavours of chilled Horlicks and our health products such as Eno, Paradontax, Panadol, Polident, campaign is aimed to strengthen Crocin, Iodex and Sensodyne. Our Otrivin, Horlicks and Physiogel. 22

  22. Lifestyle Sample Press Release templates

  23. Brie Larson Wears Platinum Jewelry to the Premiere of “Avengers: Infinity War” Brie Larson selected Platinum jewelry from Tiffany & Co. for the premiere of “Avengers: Infinity War” on April 23rd in Los Angeles: • Tiffany Jazz® four-square drop earrings with white diamonds, set in platinum (priced at $22,000) • Tiffany Cobblestone band ring with diamonds, set in platinum (priced at $13,000) Brie Larson wearing platnum jewellery • Tiffany Jazz® three-row diamond ring with dia- monds, set in platinum, (priced at $9,900) Apr 27, 2018 15:17 IST Los Angeles | Mumbai, Maharashtra, India • Tiffany Aria ring of dia- monds, set in platinum (priced at $14,000) White diamond earrings set in including Gal Gadot and Nicole platinum are a popular trend lately, Kidman at the Golden Globe Awards, as seen on recent red carpets and Kristen Bell and Margot Robbie 24

  24. Brie Larson wearing platnum jewellery at the SAG Awards. other appearancesto capture their the purity of platinum jewellery, most glamorous and memorable Platinum Guild India Pvt. Ltd. has Rare and precious, platinum moments. appointed Trust Ever Assurance jewelry is truly a perennial red- Services LLP to audit and monitor carpet favorite. All over the For more information, please visit its Quality Assurance Scheme. world, designers prefer precious Platinum Guild International India’s Under this scheme, all authentic platinum to create master pieces sites: platinum jewellery in India comes because of its versatility, and for it @Trueplatinum950 with a Quality Assurance Card and is the most secure setting for any bears the purity mark of “Pt 950” precious gemstone. Celebrities www.preciousplatinumindia.mobi stamped inside the piece. This also worldwide have been donning serves as an assurance of a ‘buy Purity Assurance Program exquisite platinum designs for star back’ programme. studded events, red carpet and In order to assure consumers of 25

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