Digital Signage Becomes More Affordable for Business

1. Digital Signage Becomes More Affordable for Business Digital signage is becoming available; every business should use this advantage. The main secret is the organization of the system, say. Systems using Digital Signage (DS) technologies can often be found today in catering establishments, bars, shopping centers, airports, railway stations, and gas stations. Restaurant's menus and special offers, schedule or location map, current promotions in the store, advertisements for employees inside the office - information or advertising content that is broadcast on one or several digital screens at the same time, allows you to quickly and accurately convey messages to the target audience. It has been found that on average DS retail systems increase sales by 15-20%. According to a survey conducted by IDC analysts in the United States, about 82% of companies using digital signage are completely satisfied with the results. Throughout the world, Digital Signage is actively used in the corporate sector, fast food restaurants, shopping and business centers. The areas of application of the systems can vary greatly depending on the geography, but retail is usually the first to be introduced in most countries. Digital Signage systems market is at an early stage of development. Companies entering this market often have to deal with a lack of customer awareness of what DS is. The advantages in the situation include moderate competition and the presence of a large number of free niches. The stereotype relating Digital Signage to solutions for large businesses is still stable. In the case when a turnkey system with software and hardware is sold to a customer, this is really true. But the advantages of Digital Signage may well take advantage of both small and medium-sized businesses. They undertook to prove this at by creating their own digital signage service.