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Digital Signage is used for many different tasks

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Digital Signage is used for many different tasks

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  1. Digital Signage is used for many different tasks, the most common of which are: Publicinformation - news, weather, local information, such as the location of the fire exit Internalinformation - internal corporate news, specific information in healthcare institutions, etc. Advertising - both specific to the audience at the location of the display, and designed for traditional media Image - with the aim of increasing the status of a store or enterprise, creating the required atmosphere. Influenceonconsumerbehavior - attracting consumers to certain areas, increasing the time spent in the store. Expansionofconsumerexperience - applications that take the consumer's attention while waiting in line, for example, demonstration of recipes at the grocery store. Improvingtheenvironment - information kiosks and dynamic navigation Content production can be performed both outsourcing and by our own specialists. Of the many existing software solutions, the most popular are those specifically designed for digital signage. An important functional characteristic of the software is the ability to automate content delivery and broadcast management. For displaying content, LCD or plasma screens, LED signs can be used. Other technologies include holographic displays, water and smoke screens. The latter can be used for original installations. Content is played on displays from at least one player. Existing software and hardware solutions provide various ways to manage and play content. Starting with simple media players playing videos cyclically, ending with distributed networks of national scale, managed from one center. Information on the former can be updated via DVD or USB flash drives, the latter allow you to update all players from the server at once, and each player can pick up its individualized content from the server. Most products have a web-based interface, which allows you to remotely control the system to a single operator. Thanks to the development of the digital signage market, you have the opportunity to use any TV as a platform for advertising content. With the help of modern media players, you can interrupt TV

  2. broadcasts to scroll through informational or advertising messages, or impose additional information on the air.

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