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Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc.

DEDICATED TO MAKING A DIFFERENCE. Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc. Learning objectives.

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Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc.

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  1. DEDICATED TO MAKING A DIFFERENCE Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc.

  2. Learning objectives • Experience cross-disciplinary group discussions on business objectives, operations, product design and environmental performance • Gain insight into link between business and environmental initiatives

  3. Sessel Manufacturing Inc. Sessel Manufacturing Inc. EMS – ISO cert. Retail Inc.

  4. Our tasks We have been asked to work together on two tasks: • Generate options for improvement, as per our customer and market needs • Present the business case for the option to the CEO  To do this, we’ll first brainstorm individually and then form groups

  5. Lawn chair details Design • in house; all parts metal and plastic Suppliers • provide component plastic parts (i.e. armrests, feet, tube plugs/caps, etc.) Production • all metal work production done in house (i.e. cutting, bending, welding, deburr) • all finishing and assembly done in house Distribution • corrugated paper used for protection during stacking of chairs • stacks wrapped on pallet Use • customers use seasonally and occasionally • chair exposed to 1) weather and seasonal fluctuations 2) heat 3) ultraviolet light 4) rain and humidity 5) occasional snow End of use • lawn chair may go to secondary use/garage sale • ultimately sent to landfill

  6. Brainstorming

  7. Project team work Discuss ideas from all individuals and choose the top five For those five, consider whether they: • Will provide marketing value to Sessel or the retailer • Have distinct benefits (design, marketing, production, purchasing/sourcing, management/strategy) • Are technically and economically feasible, as deemed by the expertise in your team Select the best option and outline your case for the CEO • Action Plan: what are the short- and long-term actions? • What are the associated benefits for Sessel, Retail Inc., both?

  8. The real story

  9. Energy use during finishing

  10. Cost comparison between design options

  11. Details of the life cycle study Project Duration: 3 Months Project Cost: $37,500 Cost Savings: $6,000 per week Return on Invest: 6 weeks Bonus: future market increase expected due to longer life and consumer satisfaction

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