Grow Your Business Through Search Engine Marketing(SEM)

1. Search Engine Marketing (SEM) Presented By NG Digital Technology Pvt. Ltd.

2. What is SEM? Search Engine Marketing: Search Engine Marketing refers to making use of the capabilities of internet search engines to enhance the online presence of the business. It includes various tools and services to get the maximum number of visits on your website. NG Digital Technology Pvt.Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

3. The History of Search Engine Marketing Between the humble early beginning of the internet and the way we use it today, there is an enormous and notable difference. We learned so much in the meantime, and the ways we utilize the internet to our benefit nowadays can even begin to compare to those times. With the growth of the internet, the website number grew at a fast rate, which imposed the creation of search engines. Starting from the mid-1990s, these search engines were designed with the intention to help people find what they are looking for much more easily than before. But their creation and growth let to another thing — website placement. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

4. In other words, business owners needed to find ways to place their websites in a better position than their competitors. That way they would have bigger engagement, and faster growth. For that purpose, search engines developed a business model in which they financed their services, by placing certain websites higher on the list than others. It was, and still is, a win-win situation. Over time, search engines expanded their offerings with the intention to help businesses utilize the advertising benefits they offer, thus creating a whole new branch of marketing. Essentially, this type of digital marketing was anticipated to happen sooner or later, and once it appeared as an option for business owners to improve their line of work, it revolutionized the way both companies and consumers use the internet. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

5. It’s important to note that the official term “Search Engine Marketing” was popularized in 2001, by Danny Sullivan. It was used as the more broad term that covered SEO, PPC marketing, managing paid listings on these search engines, submitting sites to directories, and finally, developing digital marketing strategies. Nowadays, SEM, although not as a common term as some of the others mentioned above, it holds a valuable place in the marketing sphere and is a crucial asset of increasing website traffic, therefore sales and profit. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

6. The Importance of SEM Every marketing strategy has its own pros and cons, and so does SEM. However, this type of marketing is beyond valuable and knowing the right ways of using it, could be extremely beneficial. Namely, with the immense growth of consumers that use the internet as their primary source for information, business owners recognized the need and the opportunity to turn to another market and source of income. Search engines made this easy by providing companies that are present online with a fitting strategy of increasing their reach. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

7. When you open Google, as the leading search engine on the market currently, you simply ‘google’ a word, or in other words — perform a query — and expect for the best results to appear first. Millions of people do this every day, so imagine if the first result was your webpage. With most of the click going to the first few results on the first google page, that would mean that your business will receive a much higher reach than your competitors in the industry, which could result in many positive things, including something that is most valuable to business owners-profit. And yes, this all sounds too good to be true, but remember that SEM involves a certain investment to make it work. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

8. When you utilize search engine marketing, as an advertiser, you usually pay a specific fee for the impressions you get on your website. It’s a smart investment, but only if you know how to do it by minimizing the losses that could result in this. On a more positive note, each click you get increases your ranking in organic search results (appearing on the first pages without paying). Besides, unlike other marketing techniques, SEM is not at all intrusive and will not leave a bad impression for your business in the eyes of the targeted customers. All in all, there are many reasons why you should consider using SEM in your marketing campaign, but being one of the fastest ways to drive traffic to your website is by far the most valuable one. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

9. The Importance of Keywords Search engine marketing is nothing without the keywords. No matter which one you prefer, whether its SEO or PPC, keywords are essential. For a better understanding of them, we are going to review them as a separate segment of this guide. To get a better grasp at their value, put yourself in the place of the consumer. You want to find something, and the best way to do it is online. Whether it is to see what’s the nearest flower shop around you or to find a really good hotel, you usually write relatable keywords. For example “flower show near me”, or if you are looking for something specific, “flower shop near me wedding”. Many times our search inquiries are not the most comprehensible as a whole sentence, but the search engine recognizes them as separate keywords and matches your search with the best option. NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

10. Search Engine Marketing Tips Before we end this presentation, let’s first see a few tricks you can implement in your SEM strategy. Some of them might already be familiar to you, and they are actually advice from business owners and marketing specialists. In other words, they are already-proven methods that you can use. • Start Small • Video Content Attracts Customers • Optimize Mobile Advertising • A/B Testing Can Help NG Digital Technology Pvt. Ltd. For More info visit on : https://ngdigitaltechnology.com/ Address : G-49 & 50 2nd Floor, Sector 3, Noida, Uttar Pradesh 201301

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