The Art of Presentation: Journalism and Theater

1. The Art of Presentation:Journalism and Theater Dr. Janet Cameron Hoult Professor Emerita and Former Director Center for Effective Teaching and Learning California State University, Los Angeles Presentation for Pacific States University March 3, 2015

2. Topic Outline • The Problem: Presentation Skills • Presentation Techniques • Communicative Techniques • Demeanor / Appearance • Supporting Materials • Getting Organized • Organizational Concepts • Slides / Viewgraphs • Resources

3. Audience Involvement Clarity Humor Logical Appeal Psychological Appeal Personal Appeal Emotional Appeal Communicative Techniques

4. Demeanor • Dress and Appearance • Verbal and Nonverbal Delivery • Humor • Stage Fright

5. Dress and Appearance • Good grooming is essential • Vary degree of formality to suit circumstances • Show respect to your audience USE EFFECTIVE TV PITCHES AS A GUIDE

6. Verbal Delivery: Personal Qualities • Enthusiam • Empathy • Personality

7. Volume Rate Pitch Word Selection Pronunciation Enunciation Tone Flaws Verbal Delivery: Vocal Qualities

8. Dress Smile Eye Contact Posture Gestures Mannerisms Nonverbal Delivery

9. How to Deal with Stage FrightF I P P • Friendly Audience • Interested • Power • Practice

10. Supporting Materials • Slides / Viewgraphs • PowerPoint tm • Supplementary Material • Video Clips • CDs • Computer Software • Realia A PRESENTATION IS MUCH MORE THAN A SPEECH

11. The Journalist’s Way of Organizing Material“All Gaul is Divided into Three Parts” (So Are All Good Presentations) Part Content Advertisement Beginning Tell them what you’re going to Star tell them Middle Tell a logically consistent story ~ Answer all the Chain implicit questions End Tell them what you’ve told them Hook

12. Opening StatementIntroduction • About 5% of the Presentation • Start by Stating - The Problem and Your Solution or The Question and Your Answer or The Issue and Your Resolution Choose one of the above and make It your second Slide / Viewgraph • Optional Functions of an Opening Statement • Tell why subject is important • Provide background • Define scope • Define key terms • Establish credibility • Build rapport

13. Opening StatementChecklist • S ubject • T hesis (Position) • A ttention Statement • R eason (Purpose) • T ransition (Topic Outline)

14. Closing StatementConclusion • About 5% of the Presentation Schedule • You Should Finish by Stating Your Accomplishments or Conclusions or The “Punch Line” Choose one of the above and make it your last (or penultimate) Slide / Viewgraph • Optional Functions for the last slide • Summarize/Recapitulate Presentation • Create Commitment & Motivation • State Future Plans & Support Needs • Solicit Questions • Ask for an Order

15. Closing Statement Checklist • S ummary of Main Point • T hesis (Position) • O pportunity (Questions) • P owerful Parting

16. Content The Journalist’s Checklist ... All presentations should address, and if possible, answer these questions: Who? What? When? Where? Why? How? Always keep in mind your audience’s perspective.

17. The First Secret of Good Slides / Viewgraphs • Use More Graphics ... Never Too Much • Photos • Maps • Process Flow Charts • Organization Charts • Tables • Data Plots ... No Equations • Pie Charts • Make sure your audience can read everything • Don’t borrow from the bottom of the eye doctor’s Vision Test Chart

18. The Second Secret of Good Slides / Viewgraphs KIS,S

19. Using Color - Combinations • Use brighter / lighter colors to emphasize points • Place brighter objects and text on darker backgrounds • Blue, gray and black backgrounds give more freedom in choosing text colors • Avoid combining colors that: • clash • cause eye fatigue • cause contrast problems

20. Using Color - Color Talks • Blue and gray - inspire trust • The lowest rate of the year is at Land Bank now • Red, yellow and orange - festive /exciting • Grand Opening!!!!! • Red alone - healthy or unhealthy depending on the context • Blood Bank • Net profits in the red • Green - the money color • Yellow, brown and gold in combination communicate warmth and friendliness

21. Readable Slides/Viewgraphs - A • Titles - at least 24-Point Helvetica or Arial Bold, Initial Letters Capitalized • Subtitles – at least 18-pt Helvetica or Arial Bold, Initial Letters Capitalized • Text – at least 18-point Arial - P.C. or Helvetica - Mac, Bold, upper and lower case (capitalized like a sentence), no period at the end • Second level of information is preceded by a dash or different color bullet (Mac: Option hyphen; PC: Alt + 0151 on numeric keypad) that is indented 3/8” • Third level of information is preceded by a dash or bullet that is indented another 3/8”

22. Readable Slides/Viewgraphs - B • There should be more space between bulleted items than between the subparts of a bulleted item • The maximum image area is 7-3/8” x 9-3/8”; keep type and art within 6-3/8” x 8-3/4” • Most slides/viewgraphs look best in landscape rather than portrait presentation • Larger Print Area is unselected in “Options” of “Page Setup”

23. The Keys to Presentation Success • Planning ... Prevents poor performance • Preparation ... More is always better • Practice ... Makes Perfect

24. Resources • Mandel, Steve - Effective Presentation Skills: A Practical Guide for Better Speaking • Gabrielle, Bruce – Speaking PowerPoint • Duarte, Nancy – Slide:ology The Art and Science of Creating Great Presentations • Burmark, Lynell – They Snooze, You Lose: The Educator’s Guide to Successful Presentations

25. The Art of Presentation:Journalism and Theater Do you have any questions?