1 / 44

Mobilizing Homelessness Research

Mobilizing Homelessness Research. Toronto - February 2011. Presenters Stephen Gaetz Associate Dean, Faculty of Education, York University Director, Canadian Homelessness Research Network (CHRN) Allyson Marsolais Project Manager, CHRN Stephanie Vasko Manager, Homeless Hub. Outline

nguyet
Download Presentation

Mobilizing Homelessness Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobilizing Homelessness Research Toronto - February 2011

  2. Presenters • Stephen Gaetz • Associate Dean, Faculty of Education, York University • Director, Canadian Homelessness Research Network (CHRN) • Allyson MarsolaisProject Manager, CHRN • Stephanie VaskoManager, Homeless Hub

  3. Outline • Presentation • Mobilizing homelessness research • The Canadian Homelessness Research Network (CHRN) • KMb – The Homeless Hub • KMb – Media and Marketing Strategy • 2) Workshop • Designing a marketing strategy • Key messages • Content development • Using social media

  4. Mobilizing Homelessness Research

  5. In an effort to create and nurture effective responses to homelessness . . .

  6. . . . how do we strengthen the impact of homelessness research?

  7. RESEARCH • • Decision Makers • Service Providers • General Public Impact on Homelessness

  8. RESEARCH GAP! • • Decision Makers • Service Providers • General Public

  9. KEY CHALLENGE: Homelessness research has NOT had the impact on policy, practice and advocacy that it should. HOW DO WE CREATE THE IMPACT?

  10. Canadian Homelessness Research Network SSHRC Strategic Knowledge Cluster Grant Program

  11. Our goals: 1. Collaboration:Provide opportunities for collaboration among the diversity of groups and researchers involved in homelessness across Canada. 2. Knowledge Mobilization:Make existing research on homelessness more accessible and reduce the geographical, sectoral, and socio-economic divisions that impede knowledge exchange. 3. Public Engagement:‘Make research matter’ by exploring ways that research can more effectively engage the general public, policy makers & other decision-makers in the homelessness sector.

  12. If the goal of KM, then, is to make research relevant to policy makers, service providers and the general public, it is arguably most successful when:

  13. Research is valued • Research is accessible • Different kinds of knowledge are respected • Mobilization strategies reflect the needs of different kinds of learners • Barriers between stakeholders are reduced, and partnerships are facilitated. • Research is Applied, leading to tangible outcomes.

  14. KMb Relationships Building links between researchers and the users of research

  15. KMb The “PUSH” Getting the message out to your audiences.

  16. the homeless hub www.homelesshub.com

  17. Our Audiences Students Service Providers General Public Policy Makers News Media Researchers

  18. 2008 … Now • Partnership with U.S. sites • 30,000 resources • Large audience for Canadian content • New features • Use of social media

  19. Key Features • Home page • Library page • Education section • Experiences • Gallery section • Doing Research • Events Calendar • Personal pages

  20. Home page

  21. Library

  22. Education

  23. Experiences

  24. Doing Research

  25. Events

  26. Networking

  27. Homeless Hub Next Steps • Added features: • French Hub • Webinars • Enhanced networking section • Trends in social media • New sections: • Service Providers • ‘Solutions’ to homelessness • Evaluation…Continuous Improvement

  28. Marketing & Communications Strategy • Creating new content • Social Media

  29. New content: e-Newsletter

  30. New content: Research Summaries

  31. New content: Blog

  32. Social Media: • Facebook Page • Twitter

  33. WHY Social Media?

  34. Social Media FACEBOOK

  35. Social Media TWITTER

  36. Questions? . . . And then on to the workshop

  37. Exercise 1 Plan a social media campaign around the exampleprovided: The Family Reconnect report. To consider: 1. Who is your audience(s) (i.e. who do you want/need to know about this report)? 2. Who are your partners/allies (i.e. who can help you get the word out)? 3. What are the elements of your strategy? Consider the elements CHRN uses and feel free to add others not mentioned.

  38. Exercise 2 Continuing with the Family Reconnect report, what would the title of your blog post be? What would be contained in your first paragraph? To consider: 1. A title is used to grab people’s attention and will determine whether or not they choose to read your blog post. Being provocative (but honest) is an essential strategy in creating blog titles. 2. The first paragraph is used to set the tone for the rest of the blog, but also keep people’s attention and entice them to continue reading.

  39. Exercise 3 Compose 2 or 3 “tweets” that can be used to promote and raise interest in the Family Reconnect report. To consider: 1. Tweets can be no longer than 140 characters, including spaces, punctuation and the link you provide to the report, which is usually about 15 characters. 2. Consider the use of “hashtags”. A hashtag is a tag embedded in a tweet and consists of a word prefixed by a hash sign (i.e #homelessness).

More Related