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Advertising Notes

Advertising Notes. Advertising any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. The purpose of advertising is to move the consumer to take some type of action. (Ex: buy a product, change his/her behavior).

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Advertising Notes

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  1. Advertising Notes

  2. Advertising any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor.

  3. The purpose of advertising is to move the consumer to take some type of action. (Ex: buy a product, change his/her behavior)

  4. A target audience is an audience for which advertisers create a particular ad.

  5. It is important for the consumer to make a connection with the product or service being sold.

  6. It is very important to consider the target audience of an advertisement when creating the ad.

  7. Ad slogans help advertisers sell ideas and/or products because consumers remember slogans and associate the slogans with the ads.

  8. Advertisers use the five senses to get consumers to take action.

  9. The messages of print ads and TV ads hold the same level of importance.

  10. “Word of mouth” advertising still works today. It is one of the most effective forms of advertising.

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