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Globalisation and Technology: Impact on Consumer Choice and Behavior

This unit explores the concept of globalisation and its impact on consumer choice and behavior. It covers the advantages and disadvantages of globalisation, the role of technology, and the perspectives of people, profit, and the planet.

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Globalisation and Technology: Impact on Consumer Choice and Behavior

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  1. Learning Intentions At the end of this unit I will: • Know about globalisation • Be able to list the advantages and disadvantages of globalisation • Know about technology • Be able to explain how globalisation and technology impact on consumer choice and behaviour • Know what globalisation means from the perspectives of people, profit and our planet

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  3. BEFORE WE BEGIN #04AFEF Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.

  4. ‘3Ts’ = Turn, Think, Talk • Name as many global brands and businesses as you can. • What might be the pros and cons of global businesses? • What role might technology play in globalisation? Wonderful Worthwhile Websites www.irishtechnews.net www.economicsonline.co.uk

  5. Globalisation Globalisation is the process of turning the world into one massive global marketplace. Globalisation has occurred because of: • International trade • Improvements in transport and communications There are many global businesses and brands. • Multinationals or transnational companies (TNCs)

  6. Multinational Companies • Exceptionally large • Manufacturing plants and shops in more than one country • Also called transnational companies (TNCs) • Examples include Coca-Cola, Google, Ikea, Apple

  7. WORKING WITH OTHERS #04AFEF • In pairs, list as many multinationals as you can that have located in Ireland. • Discuss why these companies have opened offices, factories or shops in Ireland. What has attracted them to Ireland? Page 136

  8. Why Are So Many Multinationals in Ireland? Factors that motivate companies to set up in Ireland include: • Low corporation tax • Highly educated, skilled, English-speaking population • Established member of the EU • Reasonably good infrastructure

  9. Pros and Cons of Globalisation

  10. Pros and Cons for the Consumer

  11. Time to think • Can you think of other pros and cons of globalisation? • Do you think globalisation is better for people or for businesses? • Do you think globalisation is better for developed countries or developing countries?

  12. CHECKING IN • Explain what is meant by the term ‘globalisation’. • Give three reasons why multinationals locate in Ireland. • Name four ways in which globalisation affects consumers.

  13. Technology • We’re surrounded by technology • Devices used to carry out a task • Example devices: • Pen and paper • Phone • Cooker

  14. ICT • Information and communications technology (ICT) • Used to transmit information • Used to store, protect, and process information • Example devices: • Smart phone • Computer • Tablets

  15. WORKING WITH OTHERS #04AFEF • In pairs, discuss the ways in which you might use ICT as a consumer. • Compare and contrast online shopping with shopping in a town centre. Page 138

  16. Top Tip Keep track of and document all the technology that you encounter and use during your Junior Cycle studies. Some technologies and software may be specific to a particular subject.

  17. Technology and the Consumer • Access to any amount of information • Purchase goods and services online • Aids consumer research • Get reviews from other consumers • Compare prices • Social media networks

  18. Pros and Cons for the Consumer

  19. Time to think • What might be the advantages and disadvantages of online shopping? • What are the implications of online shopping for traditional shops? • Should businesses see ICT as a threat or an opportunity? • Will there be a need for libraries and information centres in the future?

  20. Technology and Business • Revolutionising the way companies do business • Transforming decision making, customer services, marketing, and HR • Aids consumer research • Businesses need to stay up to date with changes • Importance of online presence and social media

  21. CHECKING IN • Explain what is meant by the term ‘ICT’. • Name three ways in which ICT affects consumers. • Name three ways in which ICT affects businesses.

  22. 1.10 GLOBALISATION AND TECHNOLOGY • What is globalisation? Quick Quiz The process of international migration across the globe. The process of turning the world into one massive global marketplace.

  23. 1.10 GLOBALISATION AND TECHNOLOGY • What is globalisation? Quick Quiz The process of international migration across the globe. The process of turning the world into one massive global marketplace.

  24. 1.10 GLOBALISATION AND TECHNOLOGY • What is globalisation? Quick Quiz The process of international migration across the globe. The process of turning the world into one massive global marketplace.

  25. Con • Corporation tax • Globalisation • Information and communications technology (ICT) • Infrastructure • Pro • Technology • TNCs

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