1 / 42

An introduction to c reative thinking – Outside and Inside t he b ox

An introduction to c reative thinking – Outside and Inside t he b ox. About me. About Creative Huddle. About Creative Huddle. Generate. Understand. Produce. Develop. Communicate. Facilitate. Manage. Evaluate. Play. Collaborate. Why is it important?. Is creativity important?.

nhu
Download Presentation

An introduction to c reative thinking – Outside and Inside t he b ox

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. An introduction to creative thinking – Outside and Inside the box

  2. About me

  3. About Creative Huddle

  4. About Creative Huddle Generate Understand Produce Develop Communicate Facilitate Manage Evaluate Play Collaborate

  5. Why is it important? Is creativity important? IBM held conversations with 1,500 CEOs (2010) CEOs should seed creativity across organisations rather than set apart ‘creative types’ in siloed departments

  6. Why is it important? Do people feel creative? Adobe conducted surveys of 5,000 adults, 1,000 per country, in US, UK, Germany, France & Japan (2012) There is increasing pressure to be productive rather than creative at work At least half agree that they are increasingly being expected to think creatively at work Yet…. People spend only 25% of their time at work creating 25% feel that they are living up to their creative potential

  7. Divergent thinking Fluency (the ability to produce great number of ideas or problem solutions in a short period of time); Flexibility (the ability to simultaneously propose a variety of approaches to a specific problem); Originality (the ability to produce new, original ideas); Elaboration (the ability to systematize and organize the details of an idea in a head and carry it out). JP Guilford

  8. Divergent thinking Opennesswas found to be the strongest personality correlate of divergent thinking Intellectual curiosity, imagination, artistic interests, liberal attitudes, originality JP Guilford

  9. Avoiding traps Aoccdrnig to a rscheearch at CmabridgeUinvervtisy, it deosntmttaer in wahtoredr the litteers in a wrod are, the olnyiprmoetnttihng is taht the frist and lsatltteer be at the rghitpclae. The rset can be a ttoalmses and you can sitllraed it wouthit a porbelm. Tihs is besauaeocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcettp see. The huamnmniddeos not raederveylteter by istlef, but the wrod as a wlohe. We do tihsucnsolniuscoy.

  10. What do I do at weekends? ?

  11. Avoiding traps When information enters the mind, it self-organizes into patterns This is the pattern recognition and pattern completion process of the brain

  12. Avoiding traps Your brain is the box you have to think outside Project M - projectmlab.com “We are all creative idiots” Beware of heuristic biases

  13. Try different things Take a new route to work Ask a different generation Read a different newspaper / magazine Ask your family Go for a walk in the park Change your job title Do something different as a group

  14. Creativity techniques Reframe Restrict Remix

  15. Reframe “If I had an hour to solve a problem and my life depended on finding the solution, I would spend the first fifty-five minutes determining how to frame the problem. For once I know the proper question to ask I can solve the problem in less than five minutes.” Albert Einstein

  16. Reframe Obstacles = Possibilities Barriers = Opportunities

  17. Reframe

  18. Reframe

  19. Reframe Meaning – what else could this mean? Context – where else could this be useful? Learning – what can I learn from this? Humour – what’s the funny side of this?

  20. Restrict

  21. Restrict Refreshing and cool, love is a sweet summer rain that washes the world. Love is like winter Warm breaths thaw cold hearts until one day the spring comes

  22. Restrict

  23. Remix OBJECTS PEOPLE Connect & combine PLACES IDEAS

  24. Remix David Byrne visits Japan

  25. Brainstorming rules Focus on quantity Withhold criticism Welcome unusual ideas Combine and improve Alex Osborn, Applied Imagination, 1953

  26. Brainstorming problems Social Matching Free Riding / Social Loafing Evaluation Apprehension Blocking No Criticism Individuals Have More Ideas

  27. Observation Lab Work on your own How can you make construction sexy? Generate as many ideas as possible

  28. Observation Lab Form a pair with the person next to you Come up with as many ideas as possible How could you encourage more people to get into construction?

  29. Observation Lab In a group Come up with as many ideas as possible How could you rethink ‘the audience’?

  30. Let’s evaluate & develop What did you like? How could you add to the ideas? What might make them work better?

  31. Making ideas stronger SCAMPER • Substitute  • Combine • Adapt • Modify • Put to another use • Eliminate  • Reverse

  32. Taking risks, embracing mistakes ‘Art is mostly the result of doing something wrong, then coming up with a different solution.’ ‘Learning that mistakes are acceptable, and an essential part of the process, is a big lesson. You have to make a mark, any mark, and take it from there.’

  33. Contact me james@creativehuddle.co.uk @thejamesallen / @creative_huddle

More Related