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Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau

ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE 22 - 23 MAY 2011, HANOI, VIETNAM Interactive Television Systems. Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau. Agenda. What is Middleware? MGEG-5 MHP HbbTV. What is middleware?.

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Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau

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  1. ITU-AIBD-ABU REGIONAL WORKSHOPSTRENGTHENING DIGITAL BROADCASTING EXPERIENCE22 - 23 MAY 2011, HANOI, VIETNAMInteractive Television Systems Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau

  2. Agenda What is Middleware? MGEG-5 MHP HbbTV

  3. What is middleware? Layer that enables the software, in this case interactive TV applications, to run on the hardware (STB) a similar function to that of the operating system on a PC.

  4. MHEG-5 ISO Multimedia and Hypermedia information coding Expert Group (MHEG) and the Digital Audio Video Council (DAVIC) from 1995 ISO/IEC 13522-5 “Coding of Multimedia and Hypermedia Information”.

  5. MHEG-5 Adoption • UK Digital TV Group (DTG) in 1997 • OnDigital • Freeview digital terrestrial platform • New Zealand • Maori characters • China, Hong Kong • Traditional Chinese characters • India, Singapore

  6. Receivers - MHEG-5 • UK market - over 27million receivers • Current UK profile version 1.06 (2007)

  7. IPR – MHEG-5 • No known IPR associated with MHEG-5 • Low costs • included in all receivers. • International MHEG Promotion Alliance. www.impala.org

  8. MHP MHP middleware in fact sits on top of the operating system of a set-top box, as an Application Programming Interface (API).

  9. Adoption - MHP Italy (DVB-T) Austria (DVB-T/DVB-C) Spain (DVB-T) Belgium (DVB-C) Poland (DVB-S2/DVB-C) Norway (DVB-T) Saudi Arabia (DVB-T) Switzerland (DVB-C) Taiwan (DVB-T).

  10. Licensing Fees - MHP • DVB - MHP 1.0 • Device Fees $1.75 per device • MHP Services Provided by Subscription-based Service Provider $0.25 per subscriber (household) per year • Option: One-time fee of $1.25 per subscriber (household) for the five-year license term • Initial administrative fee.

  11. HDTV systems- MHP • Yes! • Since MHP 1.1 was published. • Deployments • Norway (DVB-T) • Belgium (DVB-C) • Poland (DVB-S).

  12. HbbTV • Hybrid broadcast broadband TV • Broadcast signaled internet connected TV • Pan European Standards (German and France) • Based on existing standards & Web technologies • FTA business model

  13. History - HbbTV First early demonstrations at IFA 2008 IFA 2009 IBC-2009/10

  14. Adoption - HbbTV Germany France Spain Netherlands Nordic countries

  15. Specifications - HbbTV

  16. TV programs - HbbTV

  17. Applications - HbbTV

  18. Thank you for your attention!

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